Each week we sit down with a brand leader to hear stories and strategies on the road to localized marketing domination. Localogy Senior Analyst, Michael Boland and SOCi VP of Brands, Chad Jordan host these fun and frank conversations.

In this episode, we'll explore the meaning of localized marketing and how Self Esteem Brands, and their franchise brands including Anytime Fitness, achieve balance and brand consistency without compromising the localized community feel that powers each of their locations.