4 SEP 2019 · How can businesses quickly and easily share their best reviews, build trust and win new customers? Join me for Episode 13 of Lead Generation Unleashed ⭐ Discover how business owners are capturing more leads without sacrificing additional hours ⭐ Learn about Matt’s pay-per-performance model - and why it can be more profitable than traditional paid advertising channels ⭐ “Strike when they’re hot” and capture more leads Matt Staton is here to tell us all about what’s working now in referral marketing, search ads, and more for B2B lead generation. Matt is the founder of Morevago, where he provides an easy way for businesses to showcase their best reviews on their website so they become the business new customers trust! Get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “Nothing's better at helping you get new customers than your existing customers telling other people that you're awesome.” - Matt Staton What You’ll Hear About: 🎙️ How Matt got into the Guiness Book of Records (1:327) 🎙️ The powerful lead-generating resource almost every business has - here’s how to use it to build your business (2:46) 🎙️ Two kinds of “Paralysis by Analysis” … Discover which is holding you back and learn how to move forward.(3:11) 🎙️ Focusing on one channel? Diversifying? Do this, no matter what! (5:45) 🎙️ Matt’s biggest and most profitable channel over the last three years (5:52) 🎙️ The hot trend transforming web pages, skyrocketing engagement, and boosting response (9:42) 🎙️ Matt’s power-tip for higher click-through rates - here’s what you need to know. (20:33) “You’ve got to measure what matters” - Matt Staton Resources Mentioned in This Episode: To learn more about how Morevago generates leads with your best customer referrals and get a free trial, visit www.morevago.com Learn more about copywriting at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

7 AUG 2019 · How can business owners build steady streams of leads and Life Proof their businesses by combining automation with authentic relationship-building on social media? Join me for Episode 12 of Lead Generation Unleashed - How do automation and strategic email funnels support authentic relationship-building? - How are moms with young children running successful B2B businesses on their own terms - and how can you apply their strategies to increase your leads and sales without risking burn-out? - How can businesses leverage social media through Facebook Groups to become the go-to experts in their niches. Allison Hardy is here to tell us all about what’s working now in B2B lead generation for small businesses and entrepreneurs. Allison is the creator of The 6-Figure Mompreneur Podcast and a Huffington Post Contributor. She has been featured in YFS Magazine and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. Get her insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “You can't expect what worked five years ago to work now. That’s just not how it is.” - Allison Hardy What You’ll Hear About: - The false belief entrepreneurs commonly hold about the Facebook algorithm and what you need to know to drive more engagements and sales (2:35) - How Allison runs her businesses on summer vacation without losing momentum - on only 2 hours per day (5:41) - How to create a warm audience - even when they’ve never heard of you (7:21) - Alison’s simple ad campaign that brings quick results - you don’t need fancy copywriting for this! (8:11) - Organic vs Paid traffic? How do each help you make a bigger impact in your business (12:35) - How to cultivate authenticity and build warm connections in your email by paying attention to THIS factor in your copywriting (16:41) - Allison’s email writing hack for easy conversational emails - do this to capture your natural voice the easy way (19:57) - How to get your lead magnet out to the world without having to constantly promote it (20:32) “... time is money for me and money is time. So if I don't want to spend a lot of time on something I spend money on it.” - Allison Hardy Resources Mentioned in This Episode: - To grab your FREE copy of 33 Places to Promote Your Lead Magnet, visit: www.bit.ly/leadgen33ways - To find out more about Allison’s programs and services, visit http://www.allisonhardy.com/ - Visit me at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

3 JUL 2019 · How can businesses get better qualified leads with roll-up-your-sleeves pre-internet marketing tactics that still work? Join me for Episode 11 of Lead Generation Unleashed - What works - and doesn’t work - in complex lead generation? - How to reach decision makers in large organizations - and why it’s become so difficult - How can old-school marketing strategies supplement your digital marketing program to bring you RESULTS? Mike Descher is here to tell us all about what’s working now in the world of old-school B2B lead generation - reinvented with modern technology. Mike is the Founder of Mediagroup-consulting.com. Internationally-known as a one-stop consulting and marketing firm, MediaGroup advises companies in the US about future and current trends in high technology and shows them how to implement those findings for business growth. A veteran of the tech industry with over 28 years in the High Tech sector, Mike is recognized for his expertise in publishing, digital imaging, and development of new business using those channels. Previously, he was the North American Sales Manager for Logitech, a Business Development Manager at Adobe Systems, and a Market Development Specialist at Apple Computer. When he’s not working, you might find him mentoring new business owners, shooting pictures, or sailing. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “It’s not about eyeballs and clicks. It’s about personal relationships” - Mike Drescher What You’ll Hear About: - Traditional old-school marketing strategies for Lead Generation that digital marketers often miss ... and why we still need them (1:49) - The one thing you must develop to make people STOP and take notice when you have only 5-10 seconds to get their attention! (2:44) - 100% of your leads on referral? Discover how Mike uses multiple channels to build a referral network that works and how simple conversations fuel success (3:45) - Event strategies for reaching decision makers - and how it’s often the little things that count (5:31) - When thousands of Facebook clicks and bag scans can be DETRIMENTAL to your business (10:05) - The industry joke about the FIRST thing a business does when they start and the LAST thing they do before they go out of business - and the TRUTH behind it (12:25) - How new product launches are combining hard promotional materials and digital marketing to create an even greater impact (14:02) - Extreme brand fan stories (this will shock you) and the surprising conference giveaway you thought was just for kids - adults love them too! (15:30) - What you should never be afraid to do in marketing (18:59) “Don't be afraid to talk to strangers. Don't be afraid to talk to people and tell them what you do. Don't be afraid to ask questions about what they do ... if you can find out what a company does and what they are having problems with, then you can offer a solution. And if you can't offer a solution, it's time to go look for another customer. Shake their hand, say how nice it is to meet you, and go on to the next room. But always be friendly and always listen.” - Mike Drescher Resources Mentioned in This Episode: Remember to visit www.Mediagroup-consulting.com to get in touch with Mike and learn more about traditional marketing tactics that can help you grow your business Visit me at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time

5 JUN 2019 · How can businesses build their brands and convert new leads and sales with social media advertising and a strong digital presence? Join me for Episode 10 of Lead Generation Unleashed - How can a single change in your marketing message TRANSFORM your business and drive sales? - How can giving away more INCREASE your revenue? - How is one marketing agency achieving webinar conversion SUCCESS again and again for high-ticket coaching and consulting programs? Matt Taylor is here to tell us all about what’s working now in the world of B2B lead generation. Matt is a founding partner of We Are Web Social, where he helps businesses convert new leads and sales with online marketing through a strong digital presence, social media and Facebook ads. As a former builder, owner of a transport business, and co-creator of a real estate marketing software company, Matt brings strong project management skills and a deep understanding of what’s needed to succeed in business while exceeding client expectations. He believes firmly in the idea, “Give first and you’ll get later.” When he’s not working, Matt enjoys spending time with his family and surfing on the Gold Coast of Australia. You might even find him riding his motorbike through the Hinterland. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what’s working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “Give first and you'll get later.” - Matt Taylor CLICK TO TWEET What You’ll Hear About: - The number one problem Matt sees business owners making in Lead Generation – and how to solve it with THIS powerful exercise (4:54) - How moving from transaction to transformation changes your business – and why Matt “gives everything away” (6:14) - 95% of your leads on referral without referral requests? Yes, it’s possible – find out how! (9:55) - Learn this Facebook-to-webinar strategy that converted a $250 ad spend into $8000 of revenue (15:19) - Why bots are here to stay – and the unexpected place Matt uses them with success (18:51) - What you’re really buying when you run a Facebook ad – and how to avoid the mistakes that waste time and money (22:34) - The classic copywriting formula Matt relies on for Facebook ads that convert (26:57) - Do THIS and even an average product will sell “off the shelf” (27:04) - The one question that flips your marketing message forever – and generates more leads and sales for your business (31:26) “It all starts with us as business owners understanding what it is we really, really do to help the ideal client achieve the desired end result. When a business owner understands that and they have conviction for what it is they do … there’s a complete market fit.” – Matt Taylor “ Resources Mentioned in This Episode: Remember to visit www.wearewebsocial.com to learn more and request Matt’s FREE resources, including the ONE QUESTION that will flip your marketing message to attract more ideal clients. Visit me at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time

1 MAY 2019 · How can we move beyond personalization to make our lead generation and recruitment programs more effective? Join me for Episode 9 of Lead Generation Unleashed - How can looking at context boost engagement? - What’s working now in lead generation and recruitment? - Which strategies can help businesses create high quality engagement on social? Today’s guest, Amir Bormand, will tell us all about that. As a former engineer who can still jot out code, Amir has seen the technical recruiting game from both sides. During his engineering career, he constantly saw agency recruiters take shortcuts and use deceptive practices for their own benefit. That’s why, as Co-founder of Elevano, a California-based recruitment company, he encourages a candidate-centric approach to every aspect of technical recruiting and sales. His overriding desire is to smash the negative stigma left by current recruitment strategies, and replace it with a more transparent, honest and empathetic service offering. When he’s not working, Amir enjoys spending time with his families and traveling. He and his wife have a 5-year-old daughter, who keeps him busy with the latest trends in Disney cartoons... You might just catch him humming Disney movie theme songs! Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “We can't force people to engage, but people like to engage based on knowing you can solve problems for them.” - Amir Bormand What You’ll Hear About: Why personalization is not enough and how context overrides it in recruitment and lead generation (4:00) Elevano’s secret to getting 85% email open rates and up to 65% candidate response rates (7:29) Why getting a “no” can be good in lead generation - and what to do next (7:57) The new Instagram strategy Elevano is testing - and how the “Hand to Hand Combat” and “Little Fish Around the Whale” approaches get your content seen and shared (11:03) The “Thumbstop” rule perfectionists need to know now to bust past mental blocks and take fast action (15:30) What didn’t work and what Elevano is doing now instead of “building a home on rented land” (21:20) Find out how copywriting styles for email and social media differ and how their team uses copywriters to boost productivity (23:16) A final challenge for perfectionists who want to attract more leads on Social (24:54) “When you look at all the Avenues where you get traffic, [on] most of them you're building your home on rented land. And that's a scary proposition, because you're at the mercy of Google's traffic and and LinkedIn's traffic. But if I can engage people, and I can get them to be a part of my community, whatever the platform is.” - Amir Bormand Resources Mentioned in This Episode: Learn more and discover new resources at www.elevano.com Connect with Amir on LinkedIn https://www.linkedin.com/in/amirbormand Visit me at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.

3 APR 2019 · How can you find high-quality leads, crush your revenue numbers and rock your productivity - all while making a meaningful difference in the world? Join me for Episode 8 of Lead Generation Unleashed ●How can businesses find and convert better leads? ●How can you control the quality of your leads? ●What should you ask when implementing any new productivity strategy? Chris Harris is here to show us how we can build our businesses without throwing our lives out of balance or losing our minds. Chris is the co-founder and Chief Refuser at Refuse Ordinary LLC, a sales and productivity wizard, speaker and trainer for almost 20 years. He's operated a leadership training school, owned two consulting firms, and helped others launch successful business ventures. His clients have included Altria, Patagonia, Capital One and World Bank, Caribbean division, and he's been featured in Success magazine. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “We're hypersensitive about really what we call a bull’s eye market. So being highly specific about who we're targeting. … So the people that will respond are already in the right market as far as who we're looking for. And then from there, it's just a matter of fit” - Chris Harris What You’ll Hear About: ●The secret to 75 - 95% close rates - Refuse Ordinary reveals their strategy (1:04) ●Three critical questions to ask when evaluating your leads (3:42) ●What to do when your prospect is not a good fit - and why they will remember you in the future (7:39) ●What a SIT file is - and how they help you stay front of mind (9:54) ●Is seven the magic number of touches before the sale? Chris busts open the myth and exposes what really works. (10:59) ●Five Key Sales Trends to watch for in 2019-2020 - are you ready for these? (16:17) ●How outdated, eye-rolling lead generation tactics can be combined with new approaches to produce fresh results - and the “old-fashioned” strategy that’s making a super-comeback in today’s marketing world (19:28) ●Content strategies that boost conversion for businesses with long sales cycles (30:09) ●Practice this single productivity strategy … and stay on track to achieve your top priorities and goals (32:16) “You can be a subject matter expert at what you do, so you're an expert at what you do, but you also can be an expert at who you serve.” - Chris Harris Resources Mentioned in This Episode: ●Learn more and discover new resources at www.RefuseOrdinary.com ●Read “Has 7 Touches Gone the Way of the Dodo?” at https://www.refuseordinary.com/7-touches-gone-way-dodo/ ●Visit me and get free writing tools at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time. MUSIC CREDITS: Poppers and Prosecco Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

6 MAR 2019 · How can up and coming eCommerce companies attract and convert more customers? Join me for Episode 7 of Lead Generation Unleashed. ●Which Facebook ad strategies are getting results right now? ●What are the key questions every marketer must ask before running another ad campaign? ●How can you easily avoid this common profit-killing mistake? Pierre Beaini is here to tell us all about what’s working now in the world of eCommerce as Lead Generation Unleashed ventures into the realm of customer acquisition. Pierre Beaini works with multi-million dollar brands around the world to develop strategic ROI plans using his proven systems. He has personally managed millions of dollars in digital ad spend on behalf of clients and has been able to consistently prove return on investment. Pierre divides his time between health, traveling, and working on eCommerce. He's continually learning, reading, writing, and searching for wisdom. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “... focus on direct response copywriting and get that down pat, because it's going to make all the difference in your results.” - Pierre Beaini What You’ll Hear About: ●The high-performing ad strategy that goes against both the new school of thought and Facebook’s own recommendations (3:04) ●Planning a new campaign? Do this in the early stages or risk a major loss (4:36) ●The five questions to ask your customers before you create your ads - find the answers and gain an online edge like no other (5:00) ●The difference between campaign and ad level variation - and where more variation can help or hold you back (6:36) ●The legendary figure and inspiration for Pierre’s advertising success ●Get this one critical skill “down pat” and see all the difference in your marketing results (8:13) ●The power of empathy (10:32) “What would they buy? What products would they buy if they didn't buy this product? Or what products did they buy in the past? Or if you were gone, what products would they purchase if you weren't there? Finding out about those answers can lead to some interesting responses that can give you an edge online like no other.” - Pierre Beaini Resources Mentioned in This Episode: ● Remember to visit www.pierrebeaini.com to learn all about Pierre and his services ● Visit me at www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time. MUSIC CREDITS: Poppers and Prosecco Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

6 FEB 2019 · Have you ever wondered about the role copywriting plays in getting more leads for your business? Join me for Episode 6 of Lead Generation Unleashed ●How can you overcome the greatest challenges in lead generation? ●How do you know when you have a winning offer? ●How can you position yourself as the best solution - one your customers will turn to again and again? Steve Slaunwhite is here to tell us all about what’s working now in the world of B2B lead generation. Steve Slaunwhite is North America's foremost B2B copywriting expert. His insights have been featured in hundreds of publications, including The Wall Street Journal, Advertising Age, and Direct Marketing News, as well as his many books, including The Everything Guide to Writing Copy and The Wealthy Freelancer. Steve is also one of the most popular copywriting trainers in the business, leading dozens of workshops each year at events and at companies across the country. On the personal side, Steve is a proud suburbanite who loves cycling, kayaking, and hanging out with his family. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “Test. Never be satisfied with poor results. Always test.” - Steve Slaunwhite What You’ll Hear About: ●The two marketing fundamentals that make up the biggest challenges in Lead Generation (1:52) ●What to AVOID in your lead generation process - do this too early and you’ll kill sales (2:47) ●How independent service providers can get more leads using big company models (4:51) ●The two criteria you must satisfy for a winning offer (6:03) ●Steve’s breakthrough webinar experiment - companies love this! (7:27) ●Tried and true content buyers want to see before making a decision (8:21) ●The biggest time waster in Lead generation and what you can change to STOP losing money and DOUBLE your results (11:14) ●Why a strong offer can fail - and how to position yourself as the best solution (13:24) ●Two tests that boost results for any kind of lead generation (19:21) “... if you've made an eBook on how to get cheap vacations in the Bahamas and you're a forklift truck manufacturer, okay, you might generate a lot of leads, but all those leads are just going to be interested in cheap vacations in the Bahamas ... your offer has to point to you.” - Steve Slaunwhite Resources Mentioned in This Episode: Remember to visit www.copywritingtrainer.com to learn all about Steve, his programs and services Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time. MUSIC CREDITS: Poppers and Prosecco Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

2 JAN 2019 · How can you generate more leads for your business with mobile technology? Join me for Episode 5 of Lead Generation Unleashed. - What if it were easy for your prospects to connect with you on mobile? - Why do some radio advertisers succeed and others fail? - Discover why common marketing strategies give your competitors MORE influence - and what to do instead Dave Robinett is here to tell us all about how to GROW your business with mobile. Dave is the Chief Marketing Officer and founder of #250. He got his start in the management consulting world in the early nineties and eventually found his passion in telecom. During 18 years with Sprint in marketing research, he learned this fundamental insight: You cannot make consumers jump through hoops to do business with you. And he's a son of the Ozarks from Springfield, Missouri. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “You cannot make consumers jump through hoops to do business with you.” - Dave Robinett What You’ll Hear About: Where digital marketing fails to deliver - and why ultra-specific targeting is not always the answer (2:19) Why more businesses can benefit from balancing digital and broadcast strategies (2:47) How Google’s SERPS work AGAINST you and the solution that puts your link directly in the pocket of your caller - there’s no way they can forget to visit it! (7:40) The two criteria you must have for a winning offer (6:03) Why radio advertising has suffered and why that’s changing now (10:10) How the right direct response ad triggers dormant needs and boosts sales (15:15) The first question you need to ask before you advertise on radio and the 2 essential factors you need to get the phone calls you want (18:58) “... there are things that marketers love to track. There are things they want to do. There are big pain points. But if they don't look beyond those, they could actually be losing money for their companies.” - Dave Robinett Resources Mentioned in This Episode: Remember to visit www.pound250.com to learn all about how you can connect with more of your listeners on radio now OR dial #250 now and say, "Get more calls." Visit www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time. MUSIC CREDITS: Poppers and Prosecco Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

5 DEC 2018 · - How does a growing software company get over 100,000 new users every month without a sales team? Join me for Episode 4 of Lead Generation Unleashed - How can software companies and other digital marketing businesses find and convert more leads? - What are alternatives to lead scoring? - And how much do you give before you sell? Kevan Lee is here to tell us all about about Buffer’s surprising approach to growing it’s platform. Kevan heads up the marketing team at Buffer, a social media management platform for brands and businesses. He specializes in strategy and people management. He wants to see Buffer thrive and his teammates flourish. Other specialties include editorial strategy, content marketing, copywriting, SEO, and social media. Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business. Hit the play button and join us now! “... you have to think about what your customer wants. What are they interested in? And what are they thinking about, even if it doesn't necessarily have to do with what you are trying to sell?” - Kevan Lee What You’ll Hear About: - How Buffer is signing up over 100,000 users per month - without a sales team (1:04) - Why Buffer shifted it’s content approach and what’s working now (5:35) - The content model that creates strong site architecture and boosts SEO (7:39) - Two strategies that drive sign-ups, build relationships, and increase exposure (8:45) - How new trends in content delivery are influencing lead generation (16:17) - The number one secret to making your marketing dollars count (19:28) - How Buffer strengthens its brand and builds trust by avoiding these proven marketing tactics (21:29) “Whatever you're doing, know why you're doing it … and then make sure you're doing it the same way over and over. Because that's what will build trust and familiarity with your brand” - Kevan Lee Resources Mentioned in This Episode: Learn more at Buffer and start sharing on social media today with a free account at www.buffer.com www.judyolbrych.com Thank you for tuning in today! If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time. MUSIC CREDITS: Poppers and Prosecco Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License