How can businesses get better qualified leads with roll-up-your-sleeves pre-internet marketing tactics that still work?

Join me for Episode 11 of Lead Generation Unleashed

- What works - and doesn’t work - in complex lead generation?

- How to reach decision makers in large organizations - and why it’s become so difficult

- How can old-school marketing strategies supplement your digital marketing program to bring you RESULTS?

Mike Descher is here to tell us all about what’s working now in the world of old-school B2B lead generation - reinvented with modern technology.

Mike is the Founder of Mediagroup-consulting.com. Internationally-known as a one-stop consulting and marketing firm, MediaGroup advises companies in the US about future and current trends in high technology and shows them how to implement those findings for business growth.

A veteran of the tech industry with over 28 years in the High Tech sector, Mike is recognized for his expertise in publishing, digital imaging, and development of new business using those channels. Previously, he was the North American Sales Manager for Logitech, a Business Development Manager at Adobe Systems, and a Market Development Specialist at Apple Computer.

When he’s not working, you might find him mentoring new business owners, shooting pictures, or sailing.


Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.

Hit the play button and join us now!

“It’s not about eyeballs and clicks. It’s about personal relationships” - Mike Drescher

What You’ll Hear About:

- Traditional old-school marketing strategies for Lead Generation that digital marketers often miss ... and why we still need them (1:49)

- The one thing you must develop to make people STOP and take notice when you have only 5-10 seconds to get their attention! (2:44)

- 100% of your leads on referral? Discover how Mike uses multiple channels to build a referral network that works and how simple conversations fuel success (3:45)

- Event strategies for reaching decision makers - and how it’s often the little things that count (5:31)

- When thousands of Facebook clicks and bag scans can be DETRIMENTAL to your business (10:05)

- The industry joke about the FIRST thing a business does when they start and the LAST thing they do before they go out of business - and the TRUTH behind it (12:25)

- How new product launches are combining hard promotional materials and digital marketing to create an even greater impact (14:02)

- Extreme brand fan stories (this will shock you) and the surprising conference giveaway you thought was just for kids - adults love them too! (15:30)

- What you should never be afraid to do in marketing (18:59)

“Don't be afraid to talk to strangers. Don't be afraid to talk to people and tell them what you do. Don't be afraid to ask questions about what they do ... if you can find out what a company does and what they are having problems with, then you can offer a solution. And if you can't offer a solution, it's time to go look for another customer. Shake their hand, say how nice it is to meet you, and go on to the next room. But always be friendly and always listen.” - Mike Drescher

Resources Mentioned in This Episode:

Remember to visit www.Mediagroup-consulting.com to get in touch with Mike and learn more about traditional marketing tactics that can help you grow your business

Visit me at www.judyolbrych.com

Thank you for tuning in today!

If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time