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Fohr Ground

  • Putting all your eggs in one basket with Mark Asuncion - Episode 64

    22 MAY 2020 · This week on #FohrGround we got to hear from luxury fashion photographer, content creator and entrepreneur Mark Asuncion (@moodsbymark). Mark picked up a camera at 8 years old, and knew he would be creating in one way or another for the rest of his life. In the midst of going to school for physical therapy in New York, Mark was offered his first full time job as a fashion photographer and he decided to reroute his life to pursue his creative dream. Now, he’s industry renowned and shooting e-commerce content for both Mr. Porter and Net-A-Porter. Tune in to the full episode to hear Mark’s advice on lifelong learning, imbuing style and taste wherever you go, and always believing in the core of who you are.
    Played 46m 56s
  • Finding your voice with Sarah Nicole Landry (@thebirdspapaya) - Episode 63

    15 MAY 2020 · This week on #FohrGround we had the pleasure of speaking to Sarah Nicole Landry of @thebirdspapaya. Canadian creator, public speaker, blogger and mother of three shared her life story with us, and imparted wisdom as profound as it was relevant to today’s current climate and our industry. Sarah’s story is a perfect example of why people create in the first place, and the ability that creation has to move you through your life and change you in ways you may never have thought were possible. Tune in to the full episode for unparalleled advice on putting yourself first, tapping into who you are so that others can do the same, and how to create a narrative that is grounded in truth and authenticity.
    Played 57m 48s
  • Hungry to help with Jane Ko (@atasteofkoko) - Episode 62

    8 MAY 2020 · This week on #FohrGround we had the privilege of speaking with Jane Ko of @atastewithkoko. Jane has been a food blogger and influencer for the past 10 years, pioneering the scene in Austin, TX back in 2010. (Fun fact, she was also one of the first influencers on Fohr!) Since the onset of the COVID-19 pandemic, Jane has used her platform and her following to launch three philanthropic initiatives to give back to the community and support service industry professionals. Hunch for Hospitality alone has raised $15K in just a couple of weeks. Tune in to the full episode to hear about Jane’s journey from college food blogger to industry renowned influencer, as she takes us through the trials and tribulations of running a small business, showing up for her followers, and using her talents for good.
    Played 1h 2m 31s
  • On dreaming big with Drew Jessup - Episode 61

    1 MAY 2020 · This week on #FohrGround we got to virtually ‘sit down’ with menswear, travel and lifestyle influencer Drew Jessup. Originally from Maine, Drew has drifted to and from New York, but landed officially in Brooklyn about 5 years ago. His love for fashion began at an internship with KJP, and it was through connections he made during that experience that he knew he wanted to move to New York and pursue the vocation further. In this episode Drew lets us in on his journey, the lessons learned along the way, and his love for photography, fashion and the beauty that’s created when the two are combined. Tune in to the full podcast to hear more about the nostalgia and romanticization of New York and its magic, that left us wanting more than ever to roam around our city.
    Played 1h 14m 37s
  • Navigating the new normal with Taylor from Later (Taylor Loren) - Episode 60

    24 APR 2020 · This week's episode of FohrGround featured a very special guest: Taylor Loren (or as many people in the Instagram marketing world know her - Taylor from Later). Taylor is the head of content marketing for Later.com, and was the company's first marketing hire. Since then she’s been an integral part of the company’s exponential growth, and plays a huge role in their industry leadership. In this episode, Taylor walks us through her professional marketing journey: from a college internship to being an influencer herself to being an influential part of developing one of the world's leading Instagram marketing platforms. Tune in to the full episode to hear Taylor share her insights with us on the cornerstones of successful marketing and branding, advice on marketing your way through a pandemic, and how Later.com works behind the scenes.
    Played 1h 7m 58s
  • Going above and beyond with Grace Murray - Episode 59

    17 APR 2020 · This week’s episode of #FohrGround features one of our very own - Fohr’s VP of Strategy, Grace Murray. Grace has been at Fohr for 7 years, and has worked mainly in sales up until this year when she transitioned into strategy. Tune in to hear Grace share her insights with us on brand strategy, influencer strategy and how those things have shifted over time and adjusted to this new reality that we are living in today. The episode also hones in on the industry shift from an influencer mindset to an ambassador mindset, prioritizing authentic content and long term partnerships between brands and those who represent them. Heartfelt thanks to Grace for sharing her time and wisdom with us, we hope you enjoy this episode as much as we did.
    Played 1h 1m 52s
  • Putting things into perspective with Colleen Kelly - Episode 58

    10 APR 2020 · This week we had the pleasure of sitting down with Colleen Kelly, an advertising industry veteran and current CEO of global non-profit, Concern Worldwide. Colleen shares her journey with us as it took her from LA to New York with various advertising agencies and ending where she is now, leading Concern Worldwide. Colleen has run the gamut of the advertising world, and in this episode shares priceless insight into the do's and don'ts of advertising in the midst of a crisis. She quoted one famous mantra, "You should advertise when things are good, but you must advertise when things are bad." Tune in to the full episode to learn more about Colleen and get guidance on best practices for your business (as an influencer or otherwise) during COVID-19.
    Played 1h 5m 49s
  • Cooking your way to the finish line with Lottie Bildirici - Episode 57

    3 APR 2020 · In this episode we had the privilege of hearing from Lottie Bildirici, New York city-based endurance athlete, health coach, recipe developer and food content creator. From a young age, Lottie took nutrition and health very seriously after a scare in her teenage years. Everything changed when olympian Kara Goucher invited Lottie to her training camp in Colorado to cook for her. She now works with some of the top athletes in the world, and continues to cook up a storm on her instagram. In this episode she shares her life story, focusing on nutrition and how it impacts athletes, as well as some professional advice on staying healthy while social distancing.
    Played 49m 54s
  • From graphic design to Bieber in Zurich with Nick Onken - Episode 56

    27 MAR 2020 · This week’s #FohrGround practiced #socialdistancing and was recorded remotely. We were honored to virtually sit down with industry renowned photographer Nick Onken and hear about his story. Nick started his career as a graphic designer and ended up shifting into photography as he began to shoot his design subjects. Fast forward to today, he has had 20 years of experience in commercial photography, he is currently working with high level entrepreneurs on personal branding and he’s running his own podcast. On top of all that, he produces a customized line of hats in his spare time. Nick believes in exploring creativity, consciousness and culture through his work. His style has remained consistent throughout his career, emulating optimism, warmth and light hearted energy. Listen to the full episode for professional advice and words of wisdom from this seasoned artist, as well as personal advice on coping with the state of the world we are in today.
    Played 1h 5m 30s
  • #SephoraSquad 2020 - Episode 55

    14 MAR 2020 · This week’s #FohrGround featured three very special guests from the Fohr family. They’re also the dream team behind the magic that is #SephoraSquad. In honor of #SephoraSquad’s one year anniversary and the opening of 2020 applications this month, Jillian Netzel, Emma Gonzalez and Suzannah Tarkington share the story of how #SephoraSquad started, what sets it apart from other influencer marketing partnerships and what the future looks like for 2020-2021. #SephoraSquad has provided a platform for influencers with followings of all sizes, who truly live and breathe Sephora’s brand and may not have been given this opportunity otherwise. "Fohr is excited to be partnering with Sephora in 2020 to expand the program to include new inspiring voices in beauty.
    Played 56m 42s
A podcast about personalities in the influencer space hosted by Fohr’s Marketing Director, Tim Jeffreys.
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