25 SEP 2019 · Have you ever had someone try to explain their product or service that they wanted you to purchase, and their explanation of what they are actually selling goes over your head? I’m sure you have had this happen at least once. With all of the tech jargon in the constantly evolving IT world, it almost seems like a competition for a new acronym that you now need to learn because it’s “the next new thing.” If you’ve ever felt this way, and you are a CIO, CTO, CMO or any other decision maker… This podcast series is for you. This is the first episode of the Digital Bytes podcast. Samad Saifudin will be shedding light on new technologies that can save headache, time and money for any modern business. Samad is an outsource CMO who has been in the marketing world for over ten years. After spending some time in the IT world, he decided to team up with Tier 4 Advisors based in Atlanta, Georgia to break down IT lingo into something any business can understand and see immense value in. Some of the values of this podcast include: 1. No fluff - in this episode, Samad speaks about how the IT sales cycle can over-extend itself and go over the customer’s head. 2. A tie in to marketing - IT has no limit. It can greatly help serve many different departments of a business. Samad briefly touches on marketing and data as an example of how IT can help marketing departments thrive. 3. A simple explanation of Samad’s role with Tier 4 Advisors- and how this may be of benefit whether you are in marketing, sales, or to hear the subject matter that most certainly will be around new technologies. Last but not least, tune in for Samad’s hot take on what’s wrong with today’s typical IT sales cycle. “It’s imperative to serve by simplifying. Once your customer can easily explain something, they can be your most important ally in referrals for other IT projects.” Contact & Follow Samad On Linkedin On Facebook On Instagram Through his Website On Twitter - Subscribe & Review Digital Bytes Podcast With Samad Saifudin - Thanks so much for joining us this week. Want to subscribe to Digital Bytes with Samad Saifudin? Have some feedback you’d like to share? Connect with us and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.