13 MAR 2024 · Welcome to Ken Williams, Master of the Marketing Data Stack at Dive Team, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack." We talked about Media Mix Model, Clean Room, Regressions and other technologies that allow us to better evaluate our marketing activities. Listen carefully to what Ken says: every word he says is pure gold! Thanks so much Ken, it was a pleasure chatting with you! Website: http://dive.team LinkedIn: https://www.linkedin.com/in/kennethcwilliams/

22 FEB 2024 · Welcome to this new episode of the Data Never Lie podcast with Fred Pike. In this episode, Fred guides us, as a skilled orchestra conductor : ), to discover frameworks and best practices to adopt in the world of analytics, especially on the Google Tag Manager and Google Analytics side. I advise you not to miss even a minute of this episode and, if you want to learn more about Fred, you can find him at these links: - LinkedIn: https://www.linkedin.com/in/fredpike/ - YouTube: https://www.youtube.com/%20@fredpike Don't forget to subscribe to our podcast: https://dataneverlie.analyticsboosters.com/

14 FEB 2024 · Welcome to Juliana Jackson! In this episode we talk about how to make the most of new technologies - which aren't really that new - related to AI, Natural Language Process and obviously CRO and Analytics. Juliana nailed the point, outspoken! It was a pleasure to have her as a guest, both for the high number of gems she left us to think about and for the humor that distinguishes her. While waiting for another collaboration, enjoy this new episode of Data Never Lie: Lounge Talk with Juliana Jackson. You can read her in her blog: https://juliana-jackson.com/blog/ or listen to her in her Standard Deviation Podcast co-hosted with Simo Ahava: https://juliana-jackson.com/standard-deviation-podcast/

18 JAN 2024 · Today we go to space and come back talking above all about Analytics, AI and the journey that Cookie is making after the sunset of Google Universal Analytics. Who drive our spaceship is Josh Silverbauer - Head Of Analytics & CRO, Partner (and Rocker) of From the Future - A histrionic character who, with his open mind analytics and irony will make us discover new Worlds and new ways of thinking. Thanks Josh and safe travels, listener!

14 NOV 2023 · Is there a valid alternative to GA4? A talk with Adam Greco! In this episode we talk with him, product evangelist of Amplitude, an advanced solution dedicated to #dataanalysis. Furthermore, we talked about the future of #AI applied to #analytics and the steps a data analyst must take. Thanks Adam for taking part to: DataNeverLie Lounge Talk Enjoy listening!

7 NOV 2023 · Welcome to a fireside chat with Steen Rassmussen, Co-founder and Director of Data Innovation at IIH Nordic. In this episode we talked about the present and future of Analytics and what the main skills are for those who want to enter or improve in the field of Marketing Analytics! Thanks Steen for the interview and enjoy listening

16 OCT 2023 · Ladies and Gentleman, please welcome to Data Never Live - Lounge Talks to Mr. Julius Fedorovicius! Julius is the founder of https://www.analyticsmania.com/, a place where you can find everything related to guides, documentations and much more about Google Analytics and Google Tag Manager. He is also the founder of the biggest GA4 and GTM community in Facebook and one of the major point of reference WorldWide when talking about Analytics and Data. In this episode we asked Julius what his points of view are on the current world of analytics, how artificial intelligence will impact it and above all what advice he would like to provide to those who want to start (but also to those who are already involved in this world) his career in the field of digital analytics. Thanks Julius for your precious insights!

9 OCT 2023 · A fireside chat with the greatest Simo Ahava about the state of art of the Analytics World, some tips for the beginners and a lot more! Thanks Simo for your time and sharing knowledge!