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Cortex Conversations

  • ROB RAKOWITZ of GARM- Global Alliance for Responsible Media

    18 MAY 2021 · Today's guest is ROB RAKOWITZ, Initiative Lead for GARM, the Global Alliance for Responsible Media, a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to work together to improve consumer and brand safety in ad-supported digital media. GARM has just launched its first report tracking performance on brand safety across seven platforms.
    11m 13s
  • A conversation with Brad Feinberg of Molson Coors

    30 MAR 2021 · Today's guest is BRAD FEINBERG, Vice President of Media and Consumer Engagement for North America at the Molson Coors Beverage Company where he oversees the centers of excellence for Media, Precision Marketing, Creative Services, and Partnerships.
    15m 16s
  • Doug Wood, Partner at Reed Smith

    12 FEB 2021 · Today's guest is Doug Wood, Partner at Reed Smith, who leads the Advertising and Marketing Law Team.  He discusses some of the legal issues affecting marketers in 2021.
    8m 43s
  • JOSE MOLINA, Senior Manager Corporate Procurement at Constellation Brands

    12 JAN 2021 · Today's guest is JOSE MOLINA, Senior Manager Corporate Procurement at Constellation Brands. He talks about his media outlook for 2021, in light of the number of marketing messages and ad budgets that were deferred, delayed, or cancelled last year.
    12m 45s
  • ADAM BENAROYA, the Head of Global Media and Performance Marketing at HP Enterprise

    15 DEC 2020 · Today's guest is ADAM BENAROYA, the Head of Global Media and Performance Marketing at HP Enterprise.
    9m 10s
  • Conversation with KARLA MORERA

    29 NOV 2020 · Conversation with KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. Today's guest is KARLA MORERA, the former Global Procurement Director of the Coca-Cola Company. She talks about how adtech and martech need to work better with procurement, as well as how media measurement KPIs have changed in the wake of COVID-19.
    10m 53s
  • MELANIE SIFUENTES, McCormick & Company

    17 NOV 2020 · CORTEX CONVERSATIONS focuses on trending media issues featuring the viewpoints of industry professionals, courtesy of Cortex Media. Today's guest is MELANIE SIFUENTES, Senior Director, Marketing Strategy and Communications at McCormick & Company.
    12m 46s
CORTEX CONVERSATIONS focuses on trending media issues featuring the viewpoints of industry professionals, courtesy of Cortex Media.
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Author Deborah Malone
Categories Marketing
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