30 JUN 2020

21 APR 2020 · Learn how to use email marketing for your professional services firm.

14 MAY 2019 · Leadership, like personalities, comes in different shapes and sizes. Introversion or extroversion is not about how shy or social you are; it is about how you derive your energy.  Introverted leaders who struggle with communication, succeed when they understand the underlying needs and benefits for those they lead.  Today, our guest is Tom Yorton of Shyne Advisors. Tom works with introverted leaders in order to help them develop the skills to become better leaders and become their true selves in the process.  In this episode, we'll be talking about: -What does it mean to use the conventions of media and entertainment to reach our audiences more effectively -Other ways on how can an introvert leader communicate more effectively and more interesting -How can you make yourself memorable through communication  Technological advances continue to accelerate and are driving change in business. Most introverts embrace new technology as an ally and use it to advance their leadership position over peers and competitors.  Introverts tend to be naturally quiet.  That can make them good listeners and allow other people’s voices into the conversation.  But people need a word from you from time to time; in order to communicate, other introvert leaders use the conventions of media and entertainment to reach our audiences.  Good communication is never perfect, and nobody expects you to be perfect. Also, the best leader is not an introvert or an extrovert. The best leader is someone who can inspire, motivate, and enable others to act. Introverts can be great leaders, as long as they use their natural abilities wisely and use strategies to overcome the challenges inherent in their personality preference.  Mentioned in this episode:  Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan Cain Shyne Advisors tomyorton@shyneadvisors.com

7 MAY 2019 · A brand’s purpose should be the center of attention in order to gain success. A brand with a strong purpose not only helps the overall good of society but also helps customers know what they stand for through purpose-driven brand actions. In a world in which consumers can quickly find out if a brand is acting on their promise, it is crucial for brands to be transparent, create connections and a strong relevance with their consumers.Today, our guest is Betsy Henning - Marketing Director of AHA Marketing Agency. AHA is a strategy and creative agency that combines "conventional" marketing with deep knowledge of corporate responsibility to help purpose-driven brands connect more deeply with their audiences and accelerate their success. They also helped clients like Johnson & Johnson, Charles Schwab, and many others, narrow down and hone their purpose.In this episode, we'll be talking about:What it was like to get buy-in and its obstacleCreating expectations and how does that relate to your brandWhy account management is the key in a project based agencyQualities of an account manager who can develop business on a regular basisYour audience care about how you can help them. Think about your brand and how you want people to feel when they interact with it. Make sure to infuse everything you do with intention and get your audience excited about working with you.There’s no substitute for competence. As an agency specializing in brand purpose, account managers are responsible to communicate with clients regarding their goals, plans, and challenges. Account managers are industry experts who can help clients with their brand purpose.With literally thousands of brands launching every day, it’s challenging for brands to have a unique point of difference. Particularly when it comes to the functional attributes of a product. Sure, consumers consider quality, perceived value, price, and packaging when looking at new products, but often they are looking for something that will make a meaningful impact on their lives. In other words, often they are looking for a brand with purpose. A brand with a purpose delivers genuine value to consumers by standing for something consumers care about.Mentioned in this episode:Get over yourself: Debunking 3 communication mythsDrawdown by Paul HawkenJohnson & JohnsonCharles Schwabbetsy.henning@ahainc.com

30 APR 2019 · There is an increasing body of evidence that diverse teams of varying racial and ethnic makeup produce better results. They perform better financially, gain a competitive edge when recruiting top talent, experience less employee turnover, and offer greater benefits for those they serve.Today, our guest is Elena Christopoulos. A very busy consultant who builds project teams and bring diversity to her team. She also applied diversity in her political career. And she believed strongly in promoting diversity.In this episode, we'll be talking about:What impact does diversity have on your bottom-lineWhat does diversity meanPointers for people who are developing ad-hoc teams in order to develop the team and then create cohesion and collaboration on the team quicklyTo succeed in building a diverse team you need to make it a key, long-term priority for management, and something that the organization as a whole explicitly strives for.We see diversity as something that is complex and holistic, a concept that’s constantly evolving. A diverse team brings together different skills, personalities, and perspectives, resulting in fresh ideas and smarter problem-solving. A diverse team looks like the real world and is more aligned with an increasingly diverse and global customer base.The key is determining how to harness the power of diverse thought. It can make the difference between a team being barely capable of working together and one that can strengthen your business.Mentioned in this episode:Project DrawdownSlackLinkedInElenaChristopoulos.com

23 APR 2019 · One of the most powerful ways to establish authority is through thought leadership. It is all about sharing ideas, insights and valuable information to your target audience with the goal of solving their problem and improve lives.Being a respected expert is essential in new customer acquisition and retention. Acting as a visionary expert makes it possible to build a reputation within a certain field and forges a relationship of trust.In this episode, we'll be talking about:How to nurture authority in other peopleDifference of point of view and writingHow to apply thought leadership in your businessBenefits of an established authorityThought leadership content can’t just be “pretty good.” When you create something engineered for thought leadership, it needs to say something — it needs to highlight your authority. By communicating through thought leadership you become part of the conversation, early in the consumer journey. You allow your audience to get to know you.Thought leaders seize every opportunity to showcase expertise and knowledge along the way. By doing so, consumers use their product and services.A leader is steadfast in beliefs, consistent in messaging, and diligent in creating and sharing content. In other words, they must be committed. Consistency is a key component to establishing a reputation as an authority and building the trust that comes with that reputation.Mentioned in this episode:Modern Sales Ep063: How to Build AuthorityThought Leadership Marketing for the Subject Matter ExpertThe Business of Authority Podcast

16 APR 2019 · A personal brand is one of the most powerful ways to differentiate you and your company from the competition. Developing a personal brand in the digital age requires a whole lot of time, strategy, and patience.My guest today is Kurt Schmidt of The Foundry, who prides himself on being an inspirational leader who solves problems in a way that builds culture and delivers diverse breakthroughs.In this episode, we discuss:Why you should invest in personal brandingWhy companies should build products in the first placeWhy traditional management doesn't work anymoreBy establishing a personal brand it can exhibit the skills and qualities that someone has, defining what makes them important or unique. In a competitive world, it is essential that individuals are able to find an edge on their competition.Personal branding helps you be yourself and do what you love. The beauty of it is finding out who you are and learning from the journey that it took to get you there.Personal branding has reshaped the traditional management landscape, it's important to define your leadership style and embody a keen awareness of what you are doing. Leadership without authority is to get others to willingly cooperate and engage, rather than following instructions because you're the boss.Mentioned in this episode:The FoundryThe Power of Moments: Why Certain Experiences Have Extraordinary ImpactSchmidtListSlack

2 APR 2019 · One of the main reasons we go to conferences is to make new relationships. Understanding how to network at a conference, and going in with the right strategy, can be a turning point for your business or career.My guest today is Andy Storch, from Advantage Performance Group. He reveals his strategy to network efficiently at conferences.In this episode, we'll be talking about:How to prepare for a conference?What to do during the conference?How to follow-up properly?Why investing in conferences important?A valuable network can open doors for new opportunities that might help you connect with experts to broaden your knowledge or people you might wanna do business with. Building and maintaining a healthy network is one of the most important things that you can do as a professional.Discovering innovative products and services for your business is necessary to stay competitive in today’s fast-paced world. Plus, these vendors who sell to your industry fully grasp what is happening inside your competition. Invest time with the sponsors at the event and turn them into your friends and allies.Even if it’s intimidating, gather up the courage to talk to the speakers that made an impact on you. You can also participate by asking questions and go out of your way to introduce yourself. Take advantage of your time, try to be out there and meet people. You may find yourself sitting next to your next customer or mentor. Perhaps the next partnership is one that you hadn’t even considered, and being approached by the right people could be the best thing you never expected.Mentioned in this episode:The Ultimate Sales Machine by Chet HolmesMiracle Morning by Hal ElrodLinkedIn