A personal brand is one of the most powerful ways to differentiate you and your company from the competition. Developing a personal brand in the digital age requires a whole lot of time, strategy, and patience.My guest today is Kurt Schmidt of The Foundry, who prides himself on being an inspirational leader who solves problems in a way that builds culture and delivers diverse breakthroughs.In this episode, we discuss:Why you should invest in personal brandingWhy companies should build products in the first placeWhy traditional management doesn't work anymoreBy establishing a personal brand it can exhibit the skills and qualities that someone has, defining what makes them important or unique. In a competitive world, it is essential that individuals are able to find an edge on their competition.Personal branding helps you be yourself and do what you love. The beauty of it is finding out who you are and learning from the journey that it took to get you there.Personal branding has reshaped the traditional management landscape, it's important to define your leadership style and embody a keen awareness of what you are doing. Leadership without authority is to get others to willingly cooperate and engage, rather than following instructions because you're the boss.Mentioned in this episode:The FoundryThe Power of Moments: Why Certain Experiences Have Extraordinary ImpactSchmidtListSlack