6 JAN 2024 · “The most successful companies resemble a movement” That’s according to Simon Sinek from an interview in 2023. The number one thing that a movement requires is the adoption of a collective identity surrounding a shared goal, outcome, or vision of what could be. The question is, how does this pertain to business in either the for-profit or not-for-profit world? What should leaders do to shift their organization to being a movement and what examples do they have to guide them? This project intends to answer not only these questions but also explain the concept of shared vision with respect to creating a movement in the business realm. Follow us on Instgram @concepts_podcast Sources Blount, S., & Leinwand, P. (2019). Why Are We Here? [Review of Why Are We Here?]. Harvard Business Review, Nov-Dec, 132–139. ‌Chima, A., & Gutman, R. (2020). What It Takes to Lead Through an Era of Exponential Change [Review of What It Takes to Lead Through an Era of Exponential Change]. Harvard Business Review, 2–8. Martin Luther King Jr. Acceptance Speech. (2017). NobelPrize.org. https://www.nobelprize.org/prizes/peace/1964/king/acceptance-speech/‌McDaniel, E. A., & DiBella‐ ‌Kaipa, P. (2012). Steve Jobs and the Art of Mental Model Innovation [Review of Steve Jobs and the Art of Mental Model Innovation]. Ivey Business Journal. Kennedy, J. (2019). Address at Rice University on the Nation’s Space Effort | JFK Library. Jfklibrary.org. https://www.jfklibrary.org/learn/about-jfk/historic-speeches/address-at-rice-university-on-the-nations-space-effort NPR. (2023, January 16). “I Have a Dream” Speech, in Its Entirety. Npr.org; Npr. https://www.npr.org/2010/01/18/122701268/i-have-a-dream-speech-in-its-entirety Ready, D., & Truelove, E. (2011, December). The Power of Collective Ambition [Review of The Power of Collective Ambition]. Harvard Business Review, 95–102. Sinek, S. (2023, August 15). A Bit of Optimism (No. 90) [Podcast A Bit of Optimism].

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