5 MAR 2024 · In this episode of Buy The Bay, host Dan Ancheta is joined by Ash Gomez, owner of Digital Twinners, to discuss effective use of social media in real estate. Touching on engagement strategies, the importance of authentic content, and audience growth, they delve into harnessing the power of social media to boost one's business profile. Ash also provides insights into how storytelling, interviewing industry experts and 'audience hacking' can enhance visibility. Show Notes: Digital Twinners IG: https://www.instagram.com/digitaltwinners/ Ash's IG: https://www.instagram.com/ashleymgomez_/ Dan's IG: https://www.instagram.com/danancheta_homeloans/ Book a Discovery Call with Ash: https://calendly.com/digitaltwinners/dicovery-call?month=2024-03 00:00 Introduction and Welcoming Guest 00:33 Reflecting on Past Episodes and Changes 00:59 Discussing the Evolution of Digital Twinners 01:46 Exploring the Shift to Social Media Marketing 03:17 The Importance of Authenticity in Social Media 04:24 The Concept of Becoming a Niche of One 05:16 The Power of Documenting Your Journey 07:50 The Role of Authenticity in Client Communication 10:16 The Importance of Engaging with Social Media Content 13:30 The Strategy for Creating and Posting Content 14:43 The Power of Storytelling in Social Media Marketing 16:46 Tips for Documenting Your Day-to-Day Activities 19:23 The Power of Authenticity in Marketing 20:05 Balancing Transparency and Privacy in Social Media 20:48 The Art of Documenting Your Journey 21:18 The Impact of Consistent Content Creation 21:59 The Importance of Personal Spin in Content 22:43 The Power of Authenticity and Consistency 23:21 The Journey of Building Social Proof 26:15 The Role of Social Media in Achieving Business Goals 31:17 The Importance of Storytelling and Audience Hacking 32:49 The Power of Collaboration and Abundance Mindset 34:24 The Impact of Social Media on Business Growth

23 FEB 2024 · Host Dan Ancheta invites Jaeden Wilson, a real estate agent from W Real Estate, to discuss her entrepreneurial journey on his podcast, Buy the Bay. They discuss Jaeden's passion for music and singing in her early years and her interesting journey into real estate. Jaeden shares her unique strategy of combining her two businesses to generate leads, revealing that she leverages her custom cookie business, Frostyz Bakery by Jaeden, to attract potential clients and how this conversational style has served her well. She also discusses the importance of having an entrepreneurial mindset, staying consistent, and having a mentor for success in the real estate industry. 00:18 Introduction and Welcome 00:35 Guest Introduction: Jaeden Wilson 00:54 Jaden's Background in Singing 00:59 Transition into Real Estate 01:07 Jaeden's Early Life and Experiences 02:52 Jaeden's Journey into Cookie Business 04:02 The Art of Custom Cookie Making 06:12 The Entrepreneurial Mindset 07:47 Mentorship in Real Estate 11:00 Experiences in Open Houses 13:05 Growing in the Business 16:02 Leveraging Other Interests for Business 17:28 Real Estate as a Side Gig 17:40 The Uncertainty of Full-Time Real Estate 18:20 The Unexpected Paths of Life 18:37 The Unplanned Cookie Business 18:54 The Real Estate Market's Yo-Yo 19:11 Working with Buyers in a Fluctuating Market 19:21 The Challenges of Listings 20:03 Trends in Home Buying 20:31 The Reality of Interest Rates 21:29 The Role of a Real Estate Agent 24:01 The Benefits of Part-Time Real Estate 27:21 The Flexibility of a Real Estate Career 31:32 The Unique Closing Gift 32:17 Wrapping Up the Conversation Jaeden's Real Estate Site: https://wrealestate.net/directory/agents/jaeden-wilson Social Links: https://www.instagram.com/frostyzbakerybyjaeden/ https://www.instagram.com/justlistedwithjaeden/

21 JAN 2024 · On this episode of the Buy the Bay podcast, host Dan Ancheta welcomes guest Stephanie Abercrombie from Equity Solutions, an appraisal management company. They delve into the role of appraisal management companies, known as AMCs, in the real estate process and its importance in home buying and selling. Stephanie shares detailed insights on how AMCs work, the creation of AMCs after the 2008 real estate crash to mitigate risk, and their ongoing role in maintaining the property valuation process. Dan and Stephanie also discuss the potential misconceptions associated with AMCs, misconceptions about realtors, essential differences between home inspectors and appraisers, and advice for new realtors. Stephanie shares her journey into the world of appraisal management and endorses her company, Equity Solutions, for its customer service and experience in the appraisal world. 00:18 Introduction and Welcoming the Guest 00:46 Understanding Appraisal Management Companies 01:35 The Role of Appraisers in Real Estate 04:08 The Importance of Accurate Appraisals 08:42 The Misconceptions about Price per Square Foot 12:10 The Impact of Accessory Dwelling Units (ADUs) on Appraisals 14:55 Understanding Multi-Generational Housing and Accessory Dwellings 15:52 The Importance of Appraisers in Property Evaluation 16:09 Dealing with Atypical Properties: The Role of Appraisers 18:10 The Buyer's Perspective: Should They Be Present During Appraisal? 18:54 The Difference Between Home Inspection and Appraisal 21:41 Advice for Realtors in the Appraisal Process 22:53 A Look into the Appraisal Management Company (AMC) Industry 24:30 Personal Journey into the Appraisal World 25:52 The Value of Partnership in the Appraisal Process

12 JAN 2024 · In this podcast episode of Buy the Bay, host Dan Ancheta reunites with childhood friend Eric Hackney, a dedicated realtor primarily operating in Mendocino, Lake, and Sonoma Counties. They discuss recent shifts in the real estate market observed at the onset of 2024, with rising interest rates and strong buyer competition. Hackney emphasizes though that with the help of a dedicated and patient agent, finding the perfect home is possible. He also shares tales of his journey in real estate and offers advice to potential buyers navigating the current real estate market, stressing the importance of being patient, having clear communication, and trusting in their chosen real estate agent. 00:18 Introduction and New Year Wishes 00:55 Guest Introduction: Eric Hackney 01:27 Eric's Journey into Real Estate 03:35 Eric's Investment Story: The Airport Property 06:26 The Long-Term Benefits of Real Estate Investment 07:25 The Journey from Starter House to Move Up 10:18 The Importance of Building Trust with Clients 10:48 Eric's Approach to Building Success 12:08 The Value of Personal Connection in Real Estate 13:36 The Importance of Proving Your Worth to Clients 15:42 Finding Joy in the Real Estate Process 25:24 The Cutthroat Nature of Real Estate 26:37 The Shift in Real Estate Agents 27:24 The Reality of Being a Real Estate Agent 28:30 The Importance of Mentorship in Real Estate 29:22 Challenges for New Agents in the Industry 31:57 The Personalized Approach in Real Estate 32:50 The Need for Training and Education in Real Estate 33:56 Advice for First Time Home Buyers 34:56 Understanding the Real Estate Market 40:25 The Importance of Trust in Real Estate Transactions 49:19 Final Thoughts on the Real Estate Industry

10 NOV 2023 · Navigating the Mortgage and Real Estate Industry in Challenging Times Buy The Bay Host, Dan Ancheta, shares advice for real estate professionals and mortgage lenders on creating business plans and partnering together to thrive in today's challenging housing market. Topics include right-sizing expenses, differentiation, accountability partners, and more. Show Notes: - 00:00 Intro - 00:18 Welcome to a new episode focused on real estate professionals and mortgage lenders - 00:37 The current market has high interest rates and low affordability - 01:26 Encouragement to keep fighting if you've weathered the storm so far - 02:04 Tips for right-sizing personal and business expenses - 03:18 Past client strategy needed to build your book of business - 04:41 Attracting more qualified, producing real estate partners - 06:04 What makes you different? Articulate your value proposition - 07:38 Have 2-3 niche strategies beyond past clients and referrers - 08:14 Shift mindset to educate clients on housing solutions - 10:15 Follow up even if you lose a deal and collect their data - 11:30 Many past clients will need a new loan officer soon - 12:40 Go through a formal business planning process - 14:09 Execute with accountability partners - 15:55 I'm here to help if you need any advice or resources

31 OCT 2023 · In this episode of Buy the Bay Podcast, host Dan Ancheta sits down with Ashley Miller from Windsor Mortgage to discuss the future of mortgage lending. They dive into Ashley's journey in the industry, the role of account executives in helping loan officers, and the strategies that successful loan officers are using in today's market. Introduction Meet Ashley Miller Ashley's Journey The Role of an Account Executive Success Strategies for Loan Officers The Power of Education Connecting with Realtors Banker vs Broker Conclusion

23 OCT 2023 · In this episode of "Buy the Bay," host Dan Ancheta sits down with Amanda Kuzak from Kuzak's Closet to delve into the fascinating world of private liquidation. They discuss how Kuzak's Closet specializes in fast-paced private liquidation services that go beyond the traditional estate sale. Amanda shares insights into the unique process her team goes through to empty a house, sort valuable items from the rest, and conduct successful online sales using their custom app. From buried treasure to unexpected finds, they also recount some of the most remarkable discoveries made during the liquidation process. Tune in for an eye-opening conversation about the challenges and rewards of this often misunderstood industry. Show Notes: - Introduction to Amanda Kuzak and Kuzak's Closet (0:45) - The misconception around estate sales and the specialized nature of private liquidation (2:18) - The curated approach and clientele served by Kuzak's Closet (4:12) - The step-by-step process of liquidating an estate (5:56) - The importance of communication and collaboration with the homeowners (9:40) - Remarkable stories of hidden treasures uncovered during liquidations (11:32) - The role of the Kuzak's Closet app in facilitating efficient and exclusive sales (15:20) - The advantages of set pricing and attracting a curated audience (17:49) - How Kuzak's Closet assists realtors in preparing houses for sale (19:42) - The Midwest approach of billing clients at the end and maximizing value (22:15) - The impact of Kuzak's Closet on the real estate market in the Bay Area (23:57) - The future of private liquidation and Kuzak's Closet (25:45) Don't miss this captivating episode as Dan Ancheta uncovers the hidden treasures and secrets of the private liquidation world with Amanda Kuzak from Kuzak's Closet. Discover the excitement of finding valuable items, hear remarkable stories from the field, and gain a deep understanding of this unique industry.

15 SEP 2023 · Rob Tomasello joins us to discuss how his background in sports shaped his competitive drive and success in real estate. We talk about accountability, trusting the process, getting uncomfortable, work-life balance, and more strategies and mindsets for excelling as a realtor. Show Notes: - Rob played college football and grew up playing sports, which gave him a competitive edge and drive to succeed in real estate - He discusses the importance of accountability and discipline learned from sports - Making phone calls, follow ups, and appointments are key activities Rob focuses on - It's crucial to get uncomfortable and push yourself past your limits to grow - Rob shares his strategies for work-life balance as a busy realtor - We talk about keeping the proper mindset, even when the market gets tough - He gives tips for new realtors on working hard, trusting the process, and celebrating small wins - Rob emphasizes figuring out clients' motivations and pain points during transactions - He lays out benchmarks and goals that have led to his team's success Links: Rob IG: https://www.instagram.com/robguggenheim_realtor/?hl=en Drew Nichol Team: https://www.drewnicollhomesellingteam.com/ Drew Nichol Team IG: https://www.instagram.com/nicollteam/?hl=en Buy The Bay IG: https://www.instagram.com/buythebaypodcast/?hl=en

8 SEP 2023 · Jeannie VandeWeg joins us to discuss how she is thriving in the changing real estate market. We talk about her morning rituals, using social media for business, work-life balance as a realtor, and her advice for home buyers right now. Show Notes: - Jeannie VandeWeg has been a realtor with Vanguard Properties since 2016, serving Sonoma County and specializing in Sebastopol - She shares how she starts her mornings - coffee, journaling, reading motivational materials - Using social media intentionally has led to new leads and listings for her business - Jeannie offers advice for maintaining work-life balance as a busy realtor - We discuss the trends she's seeing, including low inventory but still competition for well-priced listings - Her tips for homebuyers right now - buy now before rates drop more and competition increases again Links: https://www.instagram.com/realtorjeannie/ https://www.instagram.com/buythebaypodcast/ https://vanguardproperties.com/ https://12weekyear.com/ https://www.intelligentchange.com/products/the-five-minute-journal

30 AUG 2023 · Sonoma County realtors Kristi Taylor and Samantha Sweeney join host, Dan Ancheta, to discuss how buyers, sellers, and agents are adapting to changes in the local real estate market. We talk about navigating the recent MLS outage, building lifelong client relationships, mentorship, and more. Show Notes: - The recent 3-week MLS outage caused by a ransomware attack and how it impacted real estate agents and transactions (00:00) - Kristi and Samantha share what they are experiencing with buyers and sellers in Sonoma County (05:00) - Advice for buyers on crafting a winning offer in a shifting market (06:30) - The importance of understanding a seller's motivations and goals (12:30) - How Kristi builds lifelong client relationships through follow up and referrals (18:30) - Samantha shares the biggest lesson she has learned so far as a new realtor (14:30) - Mentorship and coaching in real estate (27:00) - Development and changes happening in Windsor, CA (32:30) - Examples of challenging real estate deals (35:00) - The importance of perseverance and discipline as a realtor in a changing market (36:30) Links: Kristi Instagram: https://www.instagram.com/kristitaylorrealtor/ Sam Instragram: https://www.instagram.com/samanthasweeneyrealtor/ Buy The Bay Instagram: https://www.instagram.com/buythebaypodcast/ MLS Outage Report: https://www.realestatenews.com/2023/08/22/mlss-are-coming-back-online-after-2-weeks-in-the-dark