Bernard Chong’s entrepreneurial spirit emerged during his grade school years when he began selling products from his family’s shoe business. This early exposure to the world of business sparked a passion that only grew stronger with time. While at University, Bernard expanded his horizons by venturing into various businesses, with a particular focus on sales and distribution in the recycling industry. After completing his studies, Bernard took over the family business and revolutionized it, turning it into World Balance, the Philippines' top footwear brand.