Why Gen-Z Hates Marketing, and What To Do About It
Jan 30, 2023 ·
6m 15s
GEN-Z makes up roughly a THIRD of the world’s population and more than 40 percent of America's consumers, and yet the ideas and myths surrounding generation z marketing have become...
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GEN-Z makes up roughly a THIRD of the world’s population and more than 40 percent of America's consumers, and yet the ideas and myths surrounding generation z marketing have become such a cultural cliche that it is almost impossible to tell the difference between truth and myth so today we break it down.
A FEW SUCCESSFUL GEN-Z MARKETING METHODS:
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A FEW SUCCESSFUL GEN-Z MARKETING METHODS:
- Influencer Marketing: Having real people who have audiences endorse a product is a great way to reach a new audience without it feeling like advertisements.
- Be Authentic: This isn't a marketing method, but it should be the foundation of your marketing strategy. Gen-z can decipher when you are trying to "make" them purchase something. So, provide genuine value to them in your marketing, show behind the scenes, highlight your values, and develop a visual brand that feels authentic to the "why" behind your brand.
- Branded Content: A style of marketing that builds brand awareness by focusing on a brand's and customer's shared values. We have found that this is the most effective way to bring in a Gen-Z audience and build long-term relationships with them. Branded Content could be anything from a podcast to a TikTok/Instagram series to a web series.
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| Author | Lifestyled Media |
| Website | www.lifestyled.media |
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