It's a special crossover episode of Build! And the first episode in our brand new dedicated feed. Today's guest? Dave Gerhardt, Drift's VP of Marketing. Dave discusses his one week spent as a product manager at Drift plus, the real meat of this episode – how to write good copy and tell a story with your product. Copywriting and storytelling are key to product management. If you can't tell the story and motivate your team, they won't know where to go next. On this episode of Build, how to build that excitement and get everyone on the same page.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @davegerhardt, @jayacunzo and @seekingwisdomio.

WHAT WAS COVERED
00:38 - DG’s one week as a product manager
2:17 - The most underrated skill at a company: internal marketing
5:15 - Read it out loud, say what you mean
6:40 - Simplify
8:00 - Would you say that out loud?
8:28 - Use their words
10:45 - Let your customers write the copy
12:20 - The swipe file
13:44 - Storytelling
14:10 - Five parts of a story
15:34 - The best books on copywriting
18:13 - The best books on storytelling
19:00 - DG’s storytelling secret: The Steve Jobs’ keynote
19:46 - The hardest part of storytelling in product
21:34 - Two ways to sell a shovel

LINKS
Read Ogilvy on Advertising

Read CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency
Psychology to Make Big Money Selling Anything to Anyone

Read Nobody Wants to Read Your Sh*t

Watch the 2010 iPad keynote

Watch the 2007 iPhone keynote