29 JAN 2021 · Everyone knows they should "be data driven" but it turns out that just looking at metrics isn't enough. In this episode, Maggie talks with Derek Steer, Co-founder and CEO of Mode, about what it actually means to be data driven. It turns out that the real work is actually all about asking the right questions and sharing analyses, not just sharing dashboards. Check out the SQL tutorial here: https://mode.com/sql-tutorial/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

15 JAN 2021 · A new year means a chance to reflect and learn from the year before. So in this episode Maggie looks back at what she learned in her day job and over the past year of Build and shares the five lessons she is committed to bringing into 2021. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

30 DEC 2020 · In this special crossover episode, Maggie is joined by Matt Bilotti (host of Growth) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to know why Maggie says she wants to have more on-air disagreements? Listen to the full episode to hear Maggie’s plans for leveling up the show next year. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley — Want to hear more from Matt and Sean? Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/ Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

18 DEC 2020 · It's hard enough to figure out what the PM role is, let alone how to manage PMs. Luckily, in this episode Maggie gets advice from Dheerja Kaur, who leads the Core Product team at Robinhood, about how she approaches management. With experience as the Chief Product Officer at The Skimm and growing the product management role at ESPN, Dheerja shares how to coach PMs, how that changes at different stages of growth, and pitfalls to look out for when managing product managers. Plus, advice on how and when to make the jump from PM to manager of PMs. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

4 DEC 2020 · It's hard to have a tactical conversation about product strategy without giving away what you're up to as a business. But, product strategy is a critical discipline for product leaders. So in today's episode, Maggie and Ibrahim Bashir, GM & VP of Product at Box, tear down a product we all know to see if they can back into that product's strategy. Along the way they cover what product strategy actually is, what frameworks are helpful, what inputs go into a good strategy, and when you don't need a strategy at all. Looking for a deep dive into how product strategy works from an expert? This one's for you. You can connect with Ibrahim on Twitter @ibscribe and sign up for his newsletter at https://runthebusiness.substack.com/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

20 NOV 2020 · It's easy when you're a product manager to take the pricing and packaging of your product at face value. But, if you're solving customer problems in a differentiated way you're probably eventually leaving money on the table if you don't start to think about how you might continue to monetize that work. In this episode, Maggie talks with Tara Seshan, Business Lead for Financial Products (and one of the first product managers) at Stripe, about how to think about pricing, packaging, and value creation as a product manager. Plus, bonus advice on the "splash zone" and Tara's journey from founder, to PM, to business lead. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

6 NOV 2020 · Good product managers do customer research. But just doing the research isn't enough - we also have to make that customer research matter. In this episode Maggie talks with Adam Thomas, product leader and principal at Approaching One, about how to make research work and how to package it for and sell it to your stakeholders. In Adam's words, "good research helps teams understand the why behind the why — the thing that’s driving the customer’s need to find a solution for the problems they face." Looking to get more out of your research? This episode is for you. You can read Adam's article for BuiltIn here: https://builtin.com/product-management/make-your-product-research-matter Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

23 OCT 2020 · So many products, especially in B2B, say that they're powered by AI. But what does that mean for the product team? Should every team or every product be "using AI?" In this episode, Maggie talks with Ashley Fidler, CPO at Eigen Technologies, about what problems are a good fit for AI, how to approach building with AI as a product manager, and whether or not you need an advanced degree to PM an AI-powered product. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can also connect with Maggie on Twitter @maggiecrowley

9 OCT 2020 · We know that time-based roadmaps never seem to work. But product teams still need a way to plan, coordinate, and share what they're working on both internally and externally. Enter Janna Bastow, the CEO and Co-Founder of ProdPad, who has gone on a long journey to the promised land of roadmaps. In this episode, Maggie learns from Janna the right way to think about roadmaps, how they're actually a tool for prototyping strategy, and how to get out from under the tyranny of the Gantt chart. Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley and Janna @simplybastow

25 SEP 2020 · Did you think product-led growth was something just for people doing "growth hacking?" Turns out that being product-led is about way more than just growth and instead is one of the best ways that a company can get their customers what they need, faster. In this episode Maggie gets the real scoop on all things product-led from Todd Olson, CEO and Founder of Pendo, who recently wrote the book on the subject. Want to learn more about being product-led? Check out Todd's new book here: https://www.pendo.io/the-product-led-organization/ Like this episode? Leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review, hit the subscribe button, and share the pod with your friends! You can connect with Maggie on Twitter @maggiecrowley