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Which Social Networks are Ideal for Marketers? (Ep. 112)

Which Social Networks are Ideal for Marketers? (Ep. 112)
Apr 15, 2014 · 17m 13s

Patricia Redsicker made a great post on some "New Research Shows Which Social Networks Ideal For Marketers" over at Social Media Examiner.  Great post on which platforms are most relevant...

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Patricia Redsicker made a great post on some "New Research Shows Which Social Networks Ideal For Marketers" over at Social Media Examiner.  Great post on which platforms are most relevant to social media marketing right now.  Of course Facbeook wins when it comes to overall use, but you also need to account for visual ads on Tumblr, Pinterest and Instagram and that YouTube is the #2 search engine! Wow.

In "Facebook Tweaks News Feed Algorithm to Combat 'Spammy' Posts" we learned that FB has rolled out even more changes to the news feed.  The idea is to punish people using a link baiting strategy to game the system.  So should Viral Nova and its ilk kiss their butts goodbye?  We're not sure yet but if this algo change works as advertised, they're sure to see a dip in shares and FB traffic in general.   On top of that, the algorithm is also supposed to take into account content that links to spammy off-site web sites.  For example, if you're linking to your thin site chock full of re-purposed content and banners stuck in ever corner, you're going to suffer.

In the news : "Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)" by Greg Sterling over at Search Engine Land.  So online advertising exceeded broadcast TV for the first time! That is hot!

 
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Author Bryan Knowlton
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