What is a messaging and optics strategist?

Jan 2, 2023 · 19m 37s
What is a messaging and optics strategist?
Chapters

01 · Loren defines what a messaging and optics strategist is and the importance of messaging in marketing.

Loren defines what a messaging and optics strategist is and the importance of messaging in marketing.

25s

02 · importance of messaging as the foundation

importance of messaging as the foundation

1m 39s

03 · Elements of Effective Messaging

Elements of Effective Messaging

7m 24s

04 · messaging in marketing and how it can affect marketing strategies.

messaging in marketing and how it can affect marketing strategies.

9m 25s

05 · building a sound and stable foundation for messaging

building a sound and stable foundation for messaging

15m 23s

06 · messaging comes before marketing

messaging comes before marketing

17m 10s

07 · dig deeper than just flashy marketing tactics

dig deeper than just flashy marketing tactics

18m 9s

Description

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and...

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What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.

In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story.
This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.

This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.

With this information, as well as a discovery and research into a series of other elements, a blueprint can be built to allow for the strongest foundation of a message. From there, the marketing, promotion and publicity can amplify a less time consuming approach that can also save marketing dollars as well.

There is a lot more to answer the questions What is a messaging and optics strategist, but the above is an overview and this podcast brings up the points to consider and how correctly organizing your messaging and your optics can help in many ways.

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.



* Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
* FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
* FSG Website: https://fishstewarding.com *
* FSG Phone: 325-400-6950 *
* FSG Email: MoreInfo@fishstewarding.com*
* © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
All Rights Reserved ® ℗ *
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Information
Author Loren Weisman
Organization Loren Weisman
Website www.lorenweisman.com
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