Gary Szenderski is an author, speaker, teacher, and branding specialist. He specializes in helping people and organizations to navigate change, and frequently speaks and writes on the topic of emerging brands, personal branding, and companies in transition. Gary is an award-winning writer, author of the Book of Szen and Szen Zone, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California at Irvine where he teaches branding. He resides in Southern California. Readers can connect with him on Facebook, Twitter, and Goodreads.