Weight Watchers // Rebrand mistake that almost destroyed the company
May 2, 2023 ·
28m 3s
Once a household name that once dominated the wellness industry but ultimately struggled to adapt to changing societal attitudes. From its humble origins and the impact of its points system...
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Once a household name that once dominated the wellness industry but ultimately struggled to adapt to changing societal attitudes. From its humble origins and the impact of its points system to the decision to rebrand as WW, we'll delve into the factors that contributed to the company's downfall. Explore how WW's failure to shift its focus from weight loss to holistic wellness led to controversial decisions, such as introducing Kurbo, a weight loss app for children. We'll also examine the financial fallout, the role of Oprah Winfrey, and a series of unfortunate events that tarnished the brand's reputation. Finally, learn valuable lessons from Weight Watchers' mistakes, emphasizing the importance of research, rebranding mentality, and staying adaptable in the face of change. Join us as we uncover the compelling story of a once-thriving business and its dramatic rise and fall in a rapidly evolving market.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.
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📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.
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| Author | Emily Kay and Dale Leszczynski |
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