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Unique Value Proposition: How To Charge A Premium For Your Services

Unique Value Proposition: How To Charge A Premium For Your Services
Mar 29, 2020 · 10m 51s

Many entrepreneurs have a false belief that they have to compete on price to gain a market share, this can't be further from the truth, this strategy leads to a...

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Many entrepreneurs have a false belief that they have to compete on price to gain a market share, this can't be further from the truth, this strategy leads to a 'race to the bottom'. With a Unique Value Proposition (UVP) an entrepreneur is able to compete based on the value of his product and services and thereby raise his pricing.
Learn how to increase the value of your offering while charging a higher fee.
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Author Oluseye Oyinloye
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