TRENDSETTERS: Kirsten Allegri Williams, CMO of Episerver, says Brands will Win on Digital Differentiation
Oct 2, 2020 ·
32m 33s
As Kirsten Allegri Williams surveys our new marketing world of increased screen time and work from home connectivity, she passionately believes that brands will now win entirely on digital differentiation....
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As Kirsten Allegri Williams surveys our new marketing world of increased screen time and work from home connectivity, she passionately believes that brands will now win entirely on digital differentiation. “At this moment in history and for the foreseeable future, a brand’s digital presence makes up the entirety of how it reaches customers.”
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