Everyone says customers want transparency — open salaries, open supply chains, open decision-making. But when does sharing become oversharing? In this episode of Marginally Better, Joe Taylor, Jr. examines the transparency trap: how brands like Buffer and Everlane learned the hard way that revealing everything can erode trust, fuel criticism, and even cost millions. We also explore the surprising power of strategic mystery — and why the companies winning today aren’t hiding the truth, they’re choosing what not to say.


Episode Links:

• Indeed - Why Business Transparency is Important
• What Consumers Really Want to Know About Your Business  
• Things Customers Want to See on Your Local Business Website
• Does Transparency Benefit or Harm Your Company?
• ThoughtLab - The Truth About Transparency
• The Pros & Cons of Organizational Transparency
• Martha Lane Fox: Transparency is Overused and It's Not an Outcome
• McKinsey - Leading Off Newsletter July 2022
• Everlane: Radical Transparency in Fashion
• The Everlane Effect
• Transparency Mechanisms in Ethical Consumerism  
• Brutal Honesty in Sustainable Marketing  
• Buffer: Where Transparency Reigns
• Buffer's Transparent Approach to Salaries
• Embracing Pay Transparency
• Why These Companies Share Employee Salaries
• What Supply Chain Transparency Really Means
• Benefits and Challenges in Supply Chain Transparency
• Why Overcompensating Supply Chains Backfires
• Supply Chain Transparency Pressure
• Why Full Transparency is Impossible
• Transparency in Public Relations
• Balancing Transparency with Client Discretion
• 5 Ways to Balance Discretion and Transparency
• The Power of Transparency in Leadership
• Data Privacy and Customer Experience
• Maintaining Transparency When You Can't Share Everything  
• Starting and Sustaining: Transparency