The Power of Values in Gen-Z & Millennial Marketing (feat. The Veterinarian Cooperative)
Apr 24, 2023 ·
5m 58s
In this episode, we dive into the importance of connecting your brand and customer values, especially when connecting with Gen Z and young Millennial markets. We discuss how the decline...
show more
In this episode, we dive into the importance of connecting your brand and customer values, especially when connecting with Gen Z and young Millennial markets. We discuss how the decline of trust in large organizations has led to a demand for brand transparency and neutrality and why identifying and marketing shared values is essential in creating long-term value relationships with your target market.
To illustrate the importance of values in marketing, we share a personal story about one of our clients, The Veterinarian Cooperative (TVC), and how we connected their values of independent ownership to their target market of independent vet owners. We talk about how telling stories that illustrate shared values can create a deeper connection with current customers and attract new members who are looking for more than just a one-off product or service.
Join us as we explore the power of values in marketing and how they can help you create meaningful connections with your customers.
show less
To illustrate the importance of values in marketing, we share a personal story about one of our clients, The Veterinarian Cooperative (TVC), and how we connected their values of independent ownership to their target market of independent vet owners. We talk about how telling stories that illustrate shared values can create a deeper connection with current customers and attract new members who are looking for more than just a one-off product or service.
Join us as we explore the power of values in marketing and how they can help you create meaningful connections with your customers.
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