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The Lead Quality Advantage: Fueling Sales Team Efficiency with Zahra Jivá

The Lead Quality Advantage: Fueling Sales Team Efficiency with Zahra Jivá
Mar 21, 2024 · 57m 56s

Whether you work in sales or marketing, your team’s efficiency and performance is always at risk of being negatively impacted by poor lead quality. This week, https://www.linkedin.com/in/rachelkreis/ and https://www.linkedin.com/in/jiaqipan/ are...

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Whether you work in sales or marketing, your team’s efficiency and performance is always at risk of being negatively impacted by poor lead quality.

This week, Rachel Ann Kreis and Jiaqi Pan are joined by Zahra Jivá, Director of Global Sales Strategy at Pipedrive to discuss lead qualification in sales and how AI is revolutionizing the way teams approach this major pain point. From structuring sales teams to harnessing tools like AI to assist team members and enhance productivity, Zahra brings plenty of insights to anyone looking to improve the employee and customer experience throughout all aspects of the sales process.

Join us as we discuss:
  • How churn clawback and commissions structures can impact sales reps performance
  • The benefits and challenges of integrating AI features like the appointment assistant into the sales process
  • Aligning incentives to prioritize sale quality over sale quantity
  • Why it’s vital to both understand the reasons for success in sales and sales loss 
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