The InFOCUS Podcast: Paul LeFort
Apr 9, 2024 ·
14m 18s
![The InFOCUS Podcast: Paul LeFort](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/d05e16a6ad1401b797f670f5794658e7.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Paul LeFort, head of local TV sales at Nielsen, assumed Television Client Services duties at the start of 2024 with the retirement of Catherine Herkovic. As LeFort settles in to...
show more
Paul LeFort, head of local TV sales at Nielsen, assumed Television Client Services duties at the start of 2024 with the retirement of Catherine Herkovic. As LeFort settles in to his new role, he spoke with RBR+TVBR Editor-in-Chief Adam R Jacobson to share the latest on how Nielsen helping broadcasters in showing the continued value of UHF/VHF, so that they can continue to woo advertising clients with stories that go beyond reach.
LeFort also touched on measurement accuracy for the television industry and what he's looking forward to at the 2024 NAB Show in this all-new InFOCUS Podcast, presented by dot.fm.
show less
LeFort also touched on measurement accuracy for the television industry and what he's looking forward to at the 2024 NAB Show in this all-new InFOCUS Podcast, presented by dot.fm.
Information
Author | Radio Ink Magazine |
Organization | iHeartRadio |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company