What happens when one word is placed where thousands of people see it every day? The Happiness Experiment tests whether sustained subliminal exposure to the word HAPPINESS can shift emotional states, interrupt suicidal ideation, and reduce depression. Since November 7, 2019, Gary King has personally nailed more than 700 red signs to telephone poles, picket fences, school bus panels, and hospital corridors across St. Petersburg, Florida. Every sign is placed by hand. Every placement is deliberate. The experiment is grounded in 35 years of research in psychology and human behavior.  Gary discusses his lifetime of experience and wisdom which led to this movement, an inspiring and profound story.