The FOMO Factory: Scarcity Science in Marketing w/ Dr. Mindy Weinstein
Jul 21, 2023 ·
48m 15s
Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and...
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Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook their customers. Tune in for a smart and fun journey down the rabbit hole of how human behavior drives everything from great marketing to famdoms!
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