In the latest episode of the Forbes Books Podcast, Joe engages in a candid conversation with Craig Wieland, a genuine cowboy and seasoned family business specialist. Craig recounts his journey from humble beginnings as a laborer to ascending to the presidency of his family's small construction firm in Michigan. Over his illustrious 40+ year tenure, he spearheaded the growth of the company into one of the state's largest enterprises with a nationwide footprint, ultimately retiring as a respected industry figure. Joe and Craig reflect on the invaluable lessons passed down from their respective fathers, dissect the contemporary landscape of the construction sector, analyze prevailing economic trends, and even delve into the enduring mystique of cowboys.