An appraisal can tell a family what an asset is worth, but it cannot tell them what that asset means. Episode 24 explores the difference between financial value and emotional, cultural, and generational significance when planning for businesses, properties, collections, and other unique assets. This episode examines why families need to understand both the economics and the meaning of an asset before deciding whether it should be preserved, sold, divided, donated, or allowed to evolve across generations. Website: erskineanderskine.com  LinkedIn: linkedin.com/in/erskineco Facebook: facebook.com/erskinecompany Instagram: instagram.com/uniqueestateplans