This video talks briefly about how your brand is your business. People remember your brand before they remember your product or service at times. In the Last Dance documentary about the Chicago Bulls and Michael Jordan I noticed how they grew his brand to an occult like status.

Hip Hop artist were also going through this same metamorphosis. Rap groups and artist like NWA, Public Enemy, LL Cool J, and Run DMC who built the Adidas brand, helped to shape american culture. Today these artist and groups still can draw thousands just because of the brand they built in their earlier careers.

Branding is the key to business success in the pandemic and beyond.

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