This week on the Forbes Books Podcast, Joe welcomes Laura Fredricks, author of the recent bestseller "Hard Asks Made Easy: How to Get Exactly What You Want." Laura trains businesses, nonprofits, and individuals in high-stakes negotiation and the art of asking. Her practical laws of asking have helped leaders land major deals and significant donations. Laura is known as The Ask Expert and has raised over $1 billion for her clients across law, philanthropy, and other industries that require tough asks. Her new book, released in June 2023, is #1 on Amazon for Business Mentoring and Coaching. In the episode, Laura will share more about her journey, best practices for asking, and stories of how her approach has transformed outcomes for clients. Tune in to pick up practical tips that can be applied to your most important asks.

About Laura Fredricks: The Ask Expert, Laura Fredricks, JD trains and coaches individuals, businesses, and nonprofits on How to ASK. She has raised more than $1 Billion for her clients and comes from successful careers in industries known for making the toughest and biggest asks—law and philanthropy. Laura’s 5 Laws on Asking and her prior six books have helped hundreds of global executives, industry trailblazers, accountants, marketing and communication leaders, boards, fundraisers, entrepreneurs, teenagers, artists, philanthropists, and everyday people get their best professional and personal life possible, just by asking. Her most recent book “Hard Asks Made Easy: How to Get Exactly What you Want”, released in June 2023 is Amazon’s #1 for Business Mentoring and Coaching, #5 Personal Transformation and #17 all Self-Help Books. Laura’s book was named “One of the Top 15 Business Books for 2023” by BookBub.She is the recipient of the Ralph E. Chamberlain Award for extraordinary leadership in the field of fundraising and lifetime of service to the profession, and the New York Nonprofit Network’s 50 Over 50 Award for excellence in media and philanthropy. Since 2005, Laura has been teaching “The Art of the Ask: Effective Communications and Negotiation Strategies” at New York University School of Professional Studies. To keep life in balance Laura has mountaineered all 35 Catskill High Peaks in the winter and is working on completing the Adirondacks 46 High Peaks.