Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:

• Jay Green of Cadence13
• Article: https://soundsprofitable.com/update/targeting-by-demographic

-----What is a digital household exactly? And what’s the best way to figure out who is actually listening to your podcast in that household?-----Credits:

• Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
• Audio engineering by Ian Powell
• Executive produced by Evo Terra of Simpler Media
• Special thanks to James Cridland of Podnews
• Podcast hosting and dynamic insertion wizardry by Whooshkaa
• Sounds Profitable Theme written by Tim Cameron

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