Sonic Drive-in
Nov 17, 2023 ·
1h 28m 10s
In 1953, Troy Smith purchased an old root beer stand on the outskirts of Shawnee, Oklahoma. Within the next six years, he perfected a simple but memorable menu and added...
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In 1953, Troy Smith purchased an old root beer stand on the outskirts of Shawnee, Oklahoma.
Within the next six years, he perfected a simple but memorable menu and added controlled parking, canopies, music, a carhop, and an innovative system for ordering food over an intercom speaker system. Most importantly, he formed the first of many partnerships that would define a formula for success—shared responsibility and shared profit.
Today, that formula is still at the heart of a dynamic chain of restaurants called Sonic, America’s Drive-In.
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Within the next six years, he perfected a simple but memorable menu and added controlled parking, canopies, music, a carhop, and an innovative system for ordering food over an intercom speaker system. Most importantly, he formed the first of many partnerships that would define a formula for success—shared responsibility and shared profit.
Today, that formula is still at the heart of a dynamic chain of restaurants called Sonic, America’s Drive-In.
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| Author | John Erling |
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