Joe and small business marketing expert Nicole Zeno delve into strategies for success in the dynamic world of startups and SMBs. Drawing from her extensive experience in shaping her family’s entrepreneurial venture, Nicole went on to establish Clever Cow Media and Clever U, guided by the belief that collaboration fuels prosperity. Recognized as a leader in innovation, with accolades such as being named to the Phoenix Business Journal’s 40 Under 40, Nicole shares valuable insights gained from her diverse career in industries ranging from music and film to technology. In this episode, she provides perspectives on goal-setting, formulating strategies for future success, and maintaining work-life balance as an ultramarathon runner. Join us on The Forbes Books Podcast for an engaging conversation as Nicole imparts her wisdom on planning for the upcoming year and offers effective techniques to empower small businesses for growth in 2024.

About Nicole Zeno: At a young age, Nicole watched as her parents started and built a company from the basement of her childhood home. In that moment, she realized the impact one small business could have on not just her family but the whole community.Since then, she has achieved a lot, failed at some, and had a lot of fun along the way. Nicole dabbled in many different industries, including music, TV, movies, tech, startups, apps, and more.The epiphany came while she was working with clients and realized that the skills she had learned and her cumulative experiences had put her in a unique position to help them grow their businesses.She started Clever Cow Media and CleverU with the belief that when we collaborate, SMBs and startups thrive, local economies thrive, and we build stronger communities.