Thirteen years ago, Simon Dermer started eSSENTIAL Accessibility, a platform that enables purpose-driven organizations to enhance their digital customer experience for people with disabilities.  Since then, he has seen an evolution in accessibility, as well as key shifts in industry response. When he founded eSSENTIAL Accessibility, he spent a lot of time ensuring that marketers understood the size and spending power of the disability market. Now his mission is more about inclusivity, digital usability, and new standards for software and compliance.