A cookie banner needs to do more than display an “Accept” button. In this episode, we walk through setting up Cookiebot CMP with Google Tag Manager (GTM) so visitors can make a clear choice about cookies and your site can respond to that choice. We cover cookie categories, consent settings, tag behaviour, and practical checks to make sure analytics and marketing tags work as intended. You’ll leave with a clearer understanding of how to build a better consent experience and avoid common setup mistakes that can create compliance risks.