Sanj Surati Talks
Episode 13

Date: Tuesday 24th November 2020

This is the thirteenth episode of the Sanj Surati Talks podcast featuring Sarah and Geoff Yates the co-founders of Sea Arch and was recorded on Tuesday 24th November 2020. Sea Arch Drinks creates and produces distilled non-alcoholic spirits from the Devon coast. In this podcast, Sarah and Geoff talk about the challenges of setting up a new venture within a niche market that is still in its infancy. They also talk about the creative process that went into making Sea Arch.

Sarah and Geoff can be contacted via:

hello@seaarchdrinks.com
https://www.instagram.com/sea_arch/
https://twitter.com/sea_arch
https://www.facebook.com/SeaArchDrinks

What we talked about:
Sea Arch Gin - https://seaarchdrinks.com
Distilled Non-Alcohol Spirit
Wine
Beer
Gin
Ben Branson - https://www.linkedin.com/in/benbranson/
Seed Lip - https://seedlipdrinks.com/uk/
No and low
Pastry chef
Botanicals
Samphire
Sea Kelp
Premium Spirit
Pastry Chef
Food fairs
Mindfulness
Great experience
Frozen food
Hospitality
Munich Hilton - https://bit.ly/3mqubiM
London Hilton - https://bit.ly/3mqubiM
Steam distillation
Maturation
Extracting flavour
Japanese Kaizen
Imbibe Live - https://imbibe.com/events/imbibe-live-2021/
Ocado - https://www.ocado.com/
This Morning - https://www.itv.com/thismorning
John Lewis - https://www.johnlewis.com
Holly Willoughby - https://www.instagram.com/hollywilloughby/
Phillip Schofield - https://www.officialphillipschofield.com
Helen McGinn – https://twitter.com/knackeredmutha
Saturday Kitchen - https://www.bbc.co.uk/programmes/b006v5y2
Covid
Ecommerce
Amazon Prime - https://www.amazon.co.uk/amazonprime
Sober
Mindful drinking
Healthy food
Diageo - https://www.diageo.com
Pernod Ricard - https://www.pernod-ricard.com/en
Venus - Women in Business Award - http://www.venusmovement.com/venus-awards/
No and low award winner – White Spirit
Men’s Fitness - https://mensfitness.co.uk

Places:
Devon
Torbay
Torquay
Germany
Munich
Saudi Arabia
London
England
Blackpool
Spain
Plymouth
Switzerland

Advice:
Try to be aspirational when creating your product
Do the groundwork before you take something to market
Have the courage to take chances
Look at your customers
Be creative
Challenge yourself
Be resilient
Get your ecommerce right
Be hard working
Speak to and research your customers
Work with mentors
You will never know enough so take the leap
Have self-belief but use some common sense


#sanjsuratitalks
https://www.twitter.com/sanjsurati
https://www.instagram.com/artistryinsentiment


Launched over the Covid 19 lockdown, The Sanj Surati Talks Podcast is a channel for Sanj’s discussions with people he knows and a few discussions with himself. There is no agenda but hopefully some healthy debates. Feel free to tweet your thoughts using the hashtag #sanjsuratitalks on Twitter and instagram, and we’d love it if you could rate, review, listen on all the podcast places including iTunes, Google, Spotify, Stitcher and the lot. These Podcasts will also be running on Youtube.

The podcast is downloadable from:
Apple Podcast - https://podcasts.apple.com/us/podcast/sanj-surati-talks/id1507958068?uo=4
Spreaker - https://www.spreaker.com/show/sanj-surati-talks
Google Play - https://bit.ly/2A1MLdY
Deezer - https://www.deezer.com/show/1036022
Castbox - https://castbox.fm/channel/id2779315
Podcast Addict - https://podplayer.net/?podId=2844021
The Podchaser - https://www.podchaser.com/podcasts/sanj-surati-talks-1108392