Sanj Surati Talks
Episode 11
Jake Lazarus
Date: Tuesday 28th July 2020

This is the eleventh episode of the Sanj Surati Talks podcast featuring Jake Lazarus Founder of Keakie, a music streaming service and was recorded on Tuesday 28th July 2020. Keakie went live in May, and with a modest £150 advertising budget, managed to attract over 400,000 listeners in less than a month. In this podcast, Jake talks about how he started as a tech entrepreneur in his teens, what challenges he has overcome and gives his advice on what to listen to when working in the technology world.

Jake’s current PR agent is Cathal Morrow and can contacted via:

https://quingenti.com

What we talked about:
Keakie - https://www.keakie.com/
Warwick University - https://warwick.ac.uk
Music Entrepreneur
Universal Music - https://www.universalmusic.com
Streaming
Music Festival
Radio
Culture
Spotify - https://www.spotify.com/uk/
Netflix - https://www.netflix.com/gb/
Discovery
Content Creation
Time to value
Forbes – https://bit.ly/2P2j00H
Social circles
Social Discovery
Credibility of that playlist
TikTok - https://www.tiktok.com/en/
Counter culture
Drake - https://www.instagram.com/champagnepapi/
Advertising
Synth Wave
Curation
Music Week – www.musicweek.com
UK Bass
Underground genres
PRS - https://www.prsformusic.com
Licensing
Sound Exchange - https://www.soundexchange.com
Shazam - https://www.shazam.com
Elon Musk - https://twitter.com/elonmusk
Blockchain
Artificial Intelligence
Animation
Coding
Content Management System
Pop
Music Industry
Record labels
Intellectual Property
Jay-Z - https://www.rocnation.com/music/jay-z/
Kanye West - https://www.kanyewest.com
E-Commerce
Fraud detection
Audio
3M - https://www.3m.co.uk/
Covid 19
Steve Jobs

Places:
Warwick
Africa
Latin America
Jerusalem
Barnet
London
Sheffield
Nottingham


Advice:
Spend love and care on every part of your product. However, get the product up and out the door quicker.
Don’t force your product into a problem
Don’t over intellectualise your product
Try to reinvent the wheel
Try to find value in existing processes
Change the narrative so that it engages with your listening
Don’t take the common tropes. Just get really good at something!

#sanjsuratitalks
https://www.twitter.com/sanjsurati
https://www.instagram.com/artistryinsentiment

Launched over the Covid 19 lockdown, The Sanj Surati Talks Podcast is a channel for Sanj’s discussions with people he knows and a few discussions with himself. There is no agenda but hopefully some healthy debates. Feel free to tweet your thoughts using the hashtag #sanjsuratitalks on Twitter and Instagram, and we’d love it if you could rate, review, listen on all the podcast places including iTunes, Google, Spotify, Stitcher and the lot. These Podcasts will also be running on YouTube.

The podcast is downloadable from:
Apple Podcast - https://podcasts.apple.com/us/podcast/sanj-surati-talks/id1507958068?uo=4
Spreaker - https://www.spreaker.com/show/sanj-surati-talks
Google Play - https://bit.ly/2A1MLdY
Deezer - https://www.deezer.com/show/1036022
Castbox - https://castbox.fm/channel/id2779315
Podcast Addict - https://podplayer.net/?podId=2844021
The Podchaser - https://www.podchaser.com/podcasts/sanj-surati-talks-1108392