All of us—individuals, brands, nonprofits, movements—have a story. But as we’ve learned from the great Joseph Campbell (check out Myths & Monsters on Netflix), we are all really telling the same amazing story of humanity. All we need to find is what we want to add to the story. This week, we discuss how storytelling is a key way organizations can create genuine community on social media. When organizations find what they contribute to our story and make content that guides people through that story, it can build a truly invested audience.