S E91: Using Web3 to Create Loyal Consumers with Robert Lund

Dec 12, 2022 · 1h 32s
S E91: Using Web3 to Create Loyal Consumers with Robert Lund
Description

Robert is a creative mastermind who has held directorial positions at ad agencies around the world. At https://studio-tbd.io/, he and his team are building the next generation of cannabis products....

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Robert is a creative mastermind who has held directorial positions at ad agencies around the world. At Studio TBD, he and his team are building the next generation of cannabis products. As the US navigates the rapidly growing cannabis industry, Robert is focused on a refined, sensible experience for the everyday consumer. Robert’s unique approach to branding is at the core of everything he does, and he sees massive potential in Web3 technology to foster authentic connections among loyal audiences. 

In this episode you'll learn:
  • Why cannabis needs a new cultural narrative
  • How to cater to a demographic that hasn’t yet been well-defined
  • Why a company without a clear story is destined to fail
  • What opportunities does Web3 present for connecting people in an organic way?

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For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857
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Check out our Website: https://www.yourbrandamplified.com
Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika
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