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In this interview with Ryan Pitcheralle, Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. A self diagnosed "search nerd" he also shares how the metrics are changing as a result of these new search experiences. Ryan touches on Discover, re-using structured data in analytics, and specific examples to support these changes.
In this interview with Ryan Pitcheralle, Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data set. A self diagnosed "search nerd" he also shares how the metrics are changing as a result of these new search experiences. Ryan touches on Discover, re-using structured data in analytics, and specific examples to support these changes. read more read less

5 years ago #google, #schema, #search, #seo, #seometrics, #serps, #structureddata