What if leading your business felt less about tracking numbers and more about building steady, intentional growth? In this episode Aashi Arora sits down with Rush Shah, Chief Financial Officer, founder of Modern CFO Services, and trusted advisor to companies aiming to scale with purpose.With more than twenty years of experience in finance across Providence, Kaiser Permanente, and NAPA Center, Rush has guided organizations in healthcare and professional services to turn financial data into clear direction. Now, as a fractional CFO, he partners with entrepreneurs to look forward instead of backward—transforming financial insight into confident action.In this episode, Rush discusses:

🔸 How leadership, not management, defines a company’s financial strength
🔸 The real distinction between a CPA and a CFO
🔸 Why accountability and ownership shape long-term success