Starting your podcast can be daunting. In Episode 1 of Radio Skills for Podcasters Kevin talks through the steps of understanding your listener. He'll share why this is important when learning how to podcast. He lifts the lid on how radio stations get to know their listeners. You'll learn an overview of how to create an Avatar or Marquee for your podcast.

Each episode includes a Top Tip - In episode 1 Kevin provides one of his 'Brand of You' audience research tasks to get you started. It's called 'ten things you know to be true' and it will help you understand more about your listener, you and your Podcast.