Talking Automotive with Mark and John Ep 8. In this week's podcast, we talk to two of the owners of Modera, digital experts from Estonia. Siim Vips, a digital entrepreneur involved in a number of digital startups, and Janek Prummel whose extensive career has spanned decades in the digital space. We discuss why Estonia is one of the countries at the forefront of the digital marketing and advertising in the online space and we explore the history of digital marketing in automotive. Siim and Janek share perspectives and insight into the trends of digital marketing in automotive and the further accelerated digital marketing and advertising change caused by COVID-19. We look to the future industry and talk about Virtual Reality past and present. We also look into the challenges of digital marketing implementation and dealing with legacy systems in automotive. Why the need for transparency and integrated systems which provide a range of other opportunities and efficiencies. They discuss marketing, advertising, social media and how this is changing as customers move online. They talk about crm and the need to respond to the customer as quickly as possible. They discuss various business ideas and how to improve business with online tools in automotive.