Matt Rivitz, the formerly anonymous founder of the popular Twitter account Sleeping Giants, talks with Recode's Kara Swisher about how he accidentally started an international campaign against advertising-supported bigotry online. In this episode:01:54 - “My white-hot hated for Steve Bannon”05:01 - The advertising angle and making @slpng_giants11:39 - Teaming up with Nandini Jammi14:58 - The "moment I think when we knew that we were on to something much bigger”18:43 - “It was never about politics”21:05 - Moving on to Bill O’Reilly and Fox24:52 - Why Sleeping Giants doesn’t boycott and doesn’t make demands27:49 - Laura Ingraham and Robert Mercer31:13 - Facebook, Google and the “free speech argument”39:47 - Where does Sleeping Giants go next?42:34 - "We’re all determined not to take any money for this.”45:47 - How Rivitz got unmasked49:50 - Going beyond Twitter and being the “conscience of social media"