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The 1960s: Italy is on the move. The new decade brings about a nationwide “economic miracle”, the Fiat Cinquecento… and traveling, Italians’ new passion.
Some, like Inverni Della Beffa’s botanists, travel because they feel it’s time to broaden their horizons, explore the world and garner knowledge, finding new opportunities for the company’s development.
While Luigi Della Beffa, successor to the founders, jumps from one airplane to the other, the company’s production and research facilities move to a new and modern plant in Settala, a country town near Milan.
The 1960s: Italy is on the move. The new decade brings about a nationwide “economic miracle”, the Fiat Cinquecento… and traveling, Italians’ new passion. Some, like Inverni Della Beffa’s botanists, travel because they feel it’s time to broaden their horizons, explore the world and garner knowledge, finding new opportunities for the company’s development. While Luigi Della Beffa, successor to the founders, jumps from one airplane to the other, the company’s production and research facilities move to a new and modern plant in Settala, a country town near Milan. read more read less

2 years ago #cinquecento, #economic, #fiat, #italy, #milan, #miracle, #modern, #plant, #settala