Paul Blanchard - is a global PR consigliere whose firm expertly handles crisis management for top-shelf clients. Blanchard knows crisis inside and out: he was in UK government before shifting to high-level consulting, and has felt that crisis-driven cold sweat himself. In his new book, Fast PR: Give Yourself a Media Boost, he enlisted a global team of media mavens to share their wisdom, and combined their riveting nuggets with his own time-tested tips. The result is a bible of saving face. If you want to emerge from a crisis intact, this is what you need to do and say.

Why you should never say “no comment” to the media in response to a crisis.
Why “keep calm and carry on” is far more than a cliché — it’s a critical business tactic.
How to prepare for a crisis in advance — and why you have to.
Why burying bad news is a fatal mistake.
How to leverage an industry-wide crisis into an opportunity.



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