Settings
Light Theme
Dark Theme

Mastering QR Codes for Shoppable TV

Mastering QR Codes for Shoppable TV
Dec 12, 2023 · 25m 42s

QR codes achieved mainstream status in 2020. But they're more than just a pandemic fad. In 2022, 83 million US smartphone users scanned the codes. And 3 in 4 consumers...

show more
QR codes achieved mainstream status in 2020. But they're more than just a pandemic fad. In 2022, 83 million US smartphone users scanned the codes. And 3 in 4 consumers say they plan to scan the codes in the future.


This week, Elena, Angela, and Rob are joined by Associate Director of Product Optimization Tilly DeNardo to talk about the future of QR codes in TV advertising. The team dives into Marketing Architects’ research on how consumers perceive the codes in advertising and how to create ads that make the most of their potential, from matching post-scan expectations to creative best practices.

Topics covered:
  • [01:30] The growth of shoppable TV ads
  • [08:00] The history of QR codes
  • [11:00] Why TV advertisers are excited about QR
  • [14:30] How QR codes compare to other calls-to-action
  • [17:30] How much do consumers trust QR codes?
  • [21:30] Creative best practices for using QR codes

To learn more, visit marketingarchitects.com/podcast.

Resources:
2023 Adweek Article: https://www.adweek.com/convergent-tv/shoppable-ads-smart-tv-samsung-ads-kerv/

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
show less
Information
Author Marketing Architects
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search