Welcome to The Advisory Board Podcast, proudly sponsored by ClientTether.

In this episode, we dive deep with Jam Hashmi, a seasoned player in the world of franchising for almost 23 years. He owns and operates a Digital Marketing Agency that works with the Franchise Industry, ClickTecs, a Google Adwords Certified Partner specializing in Search Engine and Social Media Marketing as well as Website design and development for multi-location franchise businesses. He is also the co-founder and CEO of FranchiseSoft, a franchise management software company with modules for Franchisee Management, Onboarding, Franchisee Training through a Learning Management System, Franchisee Support and Financial Royalty Reporting.

Jam kicks things off by emphasizing the critical nature of a well-defined system for emerging franchisors. Having a prototype is one thing, but without a structured blueprint for mass production, challenges arise. The key? Knowing every task from signing the franchise agreement to opening the doors, ensuring revenue flows.

Moving to established franchisors, Jam uncovers a common challenge - inconsistent communication. This misalignment between head office support teams and franchisees leads to operational inefficiencies. Mixed messages and lost cycles become the unfortunate result.

In the era of remote work, Jam sheds light on the e-learning revolution. Online platforms for standardized training not only save HR costs but also ensure a consistent message. Franchisors are now extending this to training not just their employees but franchisees and their staff, creating a harmonious network.

Jam discusses the heartbeat of franchisors - ongoing fees. While some are stuck in manual processes with spreadsheets and rubber bands, the advanced ones have embraced automation. Imagine a system that pulls revenue data, does complex calculations, generates invoices, and even runs an ACH debit. Cool, right?

A huge shoutout to our sponsor, ClientTether. Join us in the next episode as we unravel more secrets from the minds shaping the future of franchising. Until then, stay curious and stay ahead! #AdvisoryBoardPodcast #FranchisingInsights #BusinessGrowth #FranDev