Marisa Thalberg, CMO, Taco Bell
Oct 16, 2018 ·
18m 11s
Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in...
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Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in the two industries rather than their differences. Tune in to hear how Taco Bell is using traditional, digital, earned and paid media to maintain its national fan base while navigating through the constantly evolving mediascape.
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| Author | Ragovin Ventures |
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